Tsingtao Brewery is a state-owned enterprise. The controlling shareholder of Tsingtao Brewery is Tsingtao Brewery Group, which is a state-owned enterprise in Shandong Province with a shareholding ratio of 3.83%. In addition, five of the top ten shareholders of Tsingtao Brewery are all state-owned by the central or local governments in China, with a shareholding ratio close to 8%; The shareholding ratio of Japanese capital in Tsingtao Brewery is 19.99%, and it does not occupy a controlling position. Therefore, Tsingtao Brewery is a state-controlled joint-stock enterprise in China.

Tsingtao Brewery is produced by Tsingtao Brewery Co., Ltd., the predecessor of which is the state-owned Tsingtao Brewery. In 193, it was jointly established by British and German businessmen, and it was one of the earliest beer producers. Tsingtao Brewery Co., Ltd. is a national super-large enterprise. Its predecessor is the state-owned Tsingtao Brewery, which was founded in 193 and is the oldest beer producer in China. Tsingtao Brewery, which is produced by Tsingtao Brewery, enjoys a long-standing reputation. After a hundred years, Tsingtao Brewery has won many international gold medals. In 1991, Tsingtao Brewery was rated as one of the top ten well-known trademarks in China and one of the world-famous China brands. It is through Tsingtao Brewery that many international friends learned about Qingdao. As a window of Qingdao's opening to the outside world, Tsingtao Brewery has played a positive role.

Tsingtao beer is brewed from high-quality barley, rice, hops and Laoshan mineral water with moderate hardness and cleanliness. The original wort concentration is 12 degrees, and the alcohol content is 3.52-4.8%. The liquor is clear and transparent, pale yellow, and the foam is innocent, delicate and lasting.

The brand of Tsingtao Brewery has a long history and has a great influence in the world, but "the sail is big and the boat is small". In 1998, the company formulated the development strategy of "big brand" and began to carry out large-scale merger and expansion. The strategic focus of Tsingtao Brewery has changed from "bigger and stronger" to "bigger and stronger" and from expansion to integration. Tsingtao brand in the World Brand Value Lab compiled the 212 Top 5 Chinese Brands, with a brand value of 63.168 billion yuan.

Resources

36 Encyclopedia.36 Encyclopedia [reference time: January 18th, 218]