YSL (Yves Saint Laurent) is a French luxury brand, which was founded by Yves Saint Laurent in France on 1962. Mainly engaged in fashion, beauty products, perfume, bags, glasses, accessories and other products.
1962, Yves Saint Laurent and Pierre Belges established a joint venture and founded the Saint Laurent brand. 1964, Saint Laurent launched its first make-up series. In 2000, Gucci acquired Saint Laurent Beauty Company. On July 2, 2008, L 'Oré al Group acquired Saint Laurent Beauty Company.
Controversial event-trademark infringement;
On May 5, 20 18, Saint Laurent Company filed a lawsuit in Guangzhou Intellectual Property Court on the grounds that a trading company in Guangzhou infringed on its well-known trademark rights and constituted unfair competition, claiming more than 6 million yuan. There are dozens of trademarks accused of infringement, and the trademark in this case is a world-famous fashion brand, which is widely known to the public, so the handling of the case has aroused widespread concern in society. After mediation by Guangzhou Intellectual Property Court, both parties reached a settlement.
Reference to the above content: Baidu Encyclopedia-Saint Laurent