1. Logo: the height must be greater than 100px, and the minimum text height of the text logo must be greater than 40px. 2. Logo, text and other information cannot be placed in the bottom margin of the creative (height: 480px). 3. There must be no white background design on the edge of the material to avoid confusion in advertising specifications/material pictures. The white background logo on the material picture must not overlap with the edge of the picture material. Pure white background material must not be used. If used, a background color or a border must be added in the middle of the material.

What are the requirements for material pictures for big promotion activities?

1. The specifications involved are as follows:

a. Tencent Video and News: Tencent Video-1080X1920 vertical Big picture - CPM.

b. Mobile QQ system: Mobile QQ system - 1080X1920 vertical large image - CPC, 1080X1920 graphics and text (splash screen advertisements such as QQ space).

c. Mobile Alliance: Mobile Alliance-1080X1920 (open screen)-CPM, Mobile Alliance 1080X1920 (open screen)-CPC, Mobile Alliance-1080X1920 vertical version large picture-CPM, Mobile Alliance-1080X1920 vertical version Big Picture - CPC.

d. Tencent ADX: 1080X1920 (ADX alliance screen opening)-CPC, 1080X1920 (ADX alliance screen opening)-CPM.

2. Logo, text and other information cannot be placed in the bottom margin of the creative (height: 480px).

3. Logo, text and other information cannot be placed in the top margin of the creative (height: 180px).

4. Logo, text and other information cannot be placed in the left and right margins of the creative (width: 120px).

5. Logo, text and other information cannot be placed in the upper right margin of the creative (250*80px).

a. Logo: the height must be greater than 100px, and the minimum text height of the text logo must be greater than 40px to ensure clear visibility.

b. Copywriting: The minimum font height must be greater than 40px, and the maximum font height must be less than 220px.

c. Button: the width must be less than 440px, and the height must be less than 112px.

6. Advertising materials need to reflect the main body of the promotion, such as "JD.com" or the brand name. There are size requirements. If you can't remember it, what should you do? Use the mask detection tool.

Key points and difficulties in XS advertising

1. Materials must not use illogical copywriting, and periods must not be used at the end of sentences. Exclamation marks/question marks/ellipses or no punctuation are allowed.

2. There must be no white background design on the edge of the material to avoid confusing advertising specifications/the white background logo on the material picture must not overlap with the edge of the picture material, and pure white background material must not be used. If used, it must be in the middle of the material. color or add a border.

3. The position, style and color of the corner markers on the three small pictures must be consistent.

4. Tencent Video-1080X1920 vertical large picture-CPM: Restricted access to the underwear, adult products, and sanitary napkin industries.

General Copywriting Pitfall Guidelines

1. Image advertising materials without promotional copywriting are not allowed.

2. Traditional Chinese characters are not allowed (except for registered trademarks and company names).

3. There must be no typos, such as coupons and _, coupons and volumes, etc.

4. If a word is used as a homophonic word in an advertisement, it is necessary to add quotation marks around the word to show the difference or to design the font to highlight it.

5. Do not use illogical or illogical sentences, sentence patterns, or phrases.

6. "Original price" description is not allowed and can be adjusted to "guide price" or "tag price" and other non-original price descriptions.

7. Promotional information contains "full discount", and the amount of "full" and "discount" must be clearly marked.

8. Buy one, get one free. If the gift is a different product, it needs to be expressed in double quotation marks, such as "一".

9. The words "Chinese time-honored brands, famous trademarks, well-known brands, national brands, national publicity (CCTV, central enterprises, state-owned enterprises, etc.), brands on the CCTV list" are not allowed for advertising.

10. Advertisements promoting health care products should clearly indicate “This product cannot replace drugs.”

11. Over-the-counter drug warning: "Please purchase and use according to the drug instructions or under the guidance of a pharmacist" (this content should be marked in a prominent position).