Changyu Cabernet - the aristocracy of Chinese wines and the "famous family" of world wines

One day in the 1930s, Mr. Xu Wangzhi, the president of the Bank of China who was also the manager of Changyu at the time A group of company and bank personnel were organized to research and name the company’s newly developed “wine with the best quality”. They finally decided to adhere to the “integration of Chinese and Western” concept advocated by Zhang Bishi, the founder of Changyu, and take the name of “bringing the sea to embrace all rivers”. Intentionally, this high-end wine was named "Cabernet Dry Red". Since then, "Cabernet Dry Red" has become Changyu's core sub-brand. Cabernet is the transliteration of Cabernet Sauvignon.

In the past century, Changyu Cabernet has been witnessing the development of China’s wine industry and promoting the progress of world wine culture. The perfect combination of advanced technology and traditional processes, Changyu's wine is destined to be a symbol of nobility and luxury. It has a charming color, elegant aroma, mellow taste, and long aftertaste...

In the past, at high-end banquets, liquor was probably the most popular and most commonly used liquor. With the emergence and popularization of the concept of "drinking", wine has now become the new favorite of alcoholic beverages. Speaking of wine, we may have heard of a place named Bordeaux, France. Bordeaux is the kingdom of wine, home to some of the best wines in the world. The only drawback is that the wine production in the Bordeaux production area is limited, and only a handful of wines have traveled across the ocean to China. In fact, in China, there is also Yantai, the "Bordeaux of the East". Yantai, China and Bordeaux, France are at the same latitude, and the land is fertile. The temperature, sunshine, rainfall, and humidity are all very suitable for the growth of wine grapes. The quality of wine first depends on the quality of grapes. With the development of China's wine industry, Yantai's position in the world's wine city is becoming more and more prominent. Behind the rise of Yantai Wine City, Changyu has been committed to the development of the entire wine industry. Nowadays, after tasting a variety of foreign wines, and then tasting Changyu Cabernet, wine tasters may say: "Our own wine is better." Chinese wine has conquered the Chinese people!

Cabernet, the brand that has made Chinese wines stand out in the world wine market, is the pride of Changyu. In 1937, Changyu obtained the approval of the trademark registration application from the then "Trademark Office of the Ministry of Industry and Commerce of the Republic of China", officially registered the "Jiebaina" trademark and obtained the registration certificate. A comparison with foreign wines was published in the "Winemaking Magazine" published in 1939. In 1959, it applied for trademark registration and filing with the State Trademark Office. In 1988, it was awarded the title of Shandong Province Quality Product, and in 2001, it was awarded the title of China's Famous Quality Wine Brand. More than 70 years have passed, and Changyu Company has always used "Jiebaina" as a brand and a registered trademark. Its long-lasting vitality is rare in the history of Chinese national industrial trademarks!

With the rapid growth of the wine consumption market in China and even Asia, new Asian forces represented by Changyu are rapidly rising and are called the "New New World" by the industry. In terms of the development of the international market, " "Cabernet" has been given the task of leading the "new new world" of the global wine industry. As a company that pioneered the industrialized production of wine in China and has a history of 110 years, Changyu Company not only attaches great importance to traditional brewing techniques, but also integrates modern business concepts. In Changyu's mission of leading the "New New World", "Cabernet" dry red has always been placed in the trump card position.

The raw material source of "Cabernet" dry red is unique. It is Changyu's original craft beer made from several precious grapes such as Cabernet Franc, Cabernet Franc, Cabernet Sauvignon, and Merlot. Among the wines produced, Snake Dragon Pearl is only grown in Yantai in China. As China's only international grape and wine city, it is also one of the only three protected wine production areas of origin in China. Yantai has the most suitable soil and climate conditions for cultivating wine grapes, and Changyu has the best wine grape base in Yantai. . Cabernet grapes are cultivated and managed by Changyu Vineyard’s best agronomists. It can be said that it is the unique characteristics that create the aristocratic blood of Changyu "Cabernet" dry red, which is the fundamental difference from other brands of wine.

In the past century, Changyu Cabernet has been witnessing the development of China's wine industry and promoting the progress of world wine culture. In the past, at high-end banquets, white wine was probably the most popular and widely used item. With the growth and popularization of the concept of “healthy drinking,” wine has now become the new favorite of alcoholic beverages. Speaking of wine, we may have heard of a place name - Bordeaux, France. Bordeaux is the kingdom of wine, home to some of the best wines in the world. The only drawback is that the wine production in the Bordeaux production area is limited, and only a handful of wines have traveled across the ocean to China. In fact, in China, there is also the "Bordeaux of the East" - Yantai. Yantai, China and Bordeaux, France are at the same latitude, and the land is fertile. The temperature, sunshine, rainfall, and humidity are all very suitable for the growth of wine grapes. The quality of wine first depends on the quality of grapes. With the development of China's wine industry, Yantai's position in the world's wine city is becoming more and more prominent. Behind the rise of Yantai Wine City, Changyu has been committed to the development of the entire wine industry. Nowadays, after tasting a variety of foreign wines, and then tasting Changyu Cabernet, wine tasters will say: "Our own wine is better."

Cabernet—the brand that has made Chinese wines stand out in the world wine market, is the pride of Changyu. In 1937, Changyu obtained the approval of the trademark registration application from the then "Trademark Office of the Ministry of Industry and Commerce of the Republic of China", officially registered the "Jiebaina" trademark and obtained the registration certificate. Comparison with foreign wines in the "Winemaking Magazine" published in 1939. In 1959, it applied for trademark registration and filing with the State Trademark Office. In 1988, it was awarded the title of Shandong Province Quality Product. In 2001, it was awarded the title of China's Famous Quality Wine Brand. It has been more than 70 years. In the past, Changyu Company has always used "Jiebaina" as a brand and a registered trademark. Its long-lasting vitality is rare in the history of Chinese national industrial trademarks! In the 1930s, Mr. Xu Wangzhi, the president of the Bank of China who was also the manager of Changyu, researched and named a new "wine" developed by the company. Finally, he decided to adhere to the "integration of Chinese and Western" concept advocated by Changyu's founder Zhang Bishi, taking the name of "bringing the sea to embrace all rivers". Therefore, this wine was named "Cabernet Dry Red". Since then, "Cabernet Dry Red" has become Changyu's core sub-brand.