First, the brand logo design should be simple and clear. Today, with the rapid development of the market, China has never lacked brands, let alone any products. Consumers have no patience and will not deliberately remember which brands. Therefore, Only simple logos can better stay in the user's mind.
Second, the brand logo must be creative. An excellent logo must have the creative points of the logo integrated into it. This is a sublimation of the brand positioning. A creative logo can stay in the hearts of users. Create a unique impression and at the same time stand the test of time. Creativity can be created out of nothing, or it can be extracted from tradition and daily life to innovate.
Third, the applicability of the brand logo. With the continuous expansion of brand promotion channels, there will be more and more platforms on which brand logos appear. Therefore, the brand logo design must be suitable for all corporate promotion platforms. Each platform has different characteristics or limitations, and the application of brand trademarks also needs to adapt to the conditions of each media, whether it is size, color or shape, all must be considered carefully.
Fourth, the brand logo must conform to the brand tone. An excellent logo can make people remember and fall in love with it at a glance. Therefore, the brand logo design must be aesthetic, including color matching, pattern lines, and element proportions. It must conform to the mainstream aesthetics and have creative connotation. For example, if the brand positioning is joy, then there must be elements of joy in the design of the logo; if the positioning is elegant, there must be elegant design.
As for the precautions for brand logo design, the editor of Global Ivy will share with you here for the time being. If you are interested in website design, page layout, and image processing, I hope this article can help you in your study or work. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.