To advertise, you can follow the following steps to do well in Amazon site advertising:

Log in to the Amazon advertising platform: Log in to the Amazon advertising platform (Amazon Advertising) and select on-site advertising (Sponsored Display) options.

Select ad types: Amazon in-site advertising provides different ad types, including Product Display Ads, Lockscreen Ads and Interest-Based Ads. Choose the appropriate ad type based on your marketing goals.

Define advertising goals: Set your advertising goals. You can choose to increase product exposure, increase sales, increase brand awareness, and more.

Select a product or benefit-related target: Choose the product you want to promote or choose a benefit that is relevant to your target audience.

Set advertising budget: Set your advertising budget. You can choose a daily budget or a total budget and adjust it according to your needs.

Set up ad targeting and delivery: Choose your ad placements and target audiences. Amazon on-site advertising provides a variety of advertising placements, such as product details pages, shopping cart pages, etc. You can choose specific locations or let Amazon automatically optimize ad placement.

Set bids: Set your ad bids. You can set bids per click or per thousand impressions to determine your bidding strategy based on your advertising goals and competition.

Writing Advertising Creative: Write engaging ad titles and text. Make sure your ad creative captures the attention of your target audience and highlights your product’s unique selling points.

Monitoring and optimization: Regularly monitor your ad performance, including click-through rates, conversion rates, and ad spend. Optimize based on data, pause underperforming ads, increase bids on great ads, and conduct A/B testing to test different creatives and strategies.

Integrated marketing strategy: combine on-site advertising with other marketing strategies, such as Amazon PPC advertising, SEO optimization and social media marketing. A comprehensive marketing strategy can increase brand exposure and product sales.

Please note that the availability and functionality of advertising on Amazon is subject to change. Regularly monitor the Amazon Advertising platform for updates and notifications to ensure you stay up to date on the latest advertising features and best practices.