How to write the company's establishment plan? The following is a sample plan for the establishment of food trading co., Ltd., which I prepared for you. Welcome to read it.
Model essay on the company's establishment plan
I. General situation of the company
XXX Food Trading Co., Ltd. was established with a capital of 5, yuan in industrial and commercial registration. Business scope: wholesale and retail, stereotyped packaged food, beverage, canned food, non-staple food seasoning, health food, daily necessities, stationery and clothing. Mainly engaged in food trade activities. Mainly acting as an agent and distributing products of food production enterprises. Entrepreneurship in Fujian. Mainly sold to all kinds of large supermarkets, supermarket chains, wholesale to similar trading companies and circulation markets. The company has a website to communicate with customers.
II. Personal details of the business plan
I am the legal representative of XXX Food Trading Co., Ltd. 44 years old, female. College culture. Married (husband is a civil servant, daughter goes to school), originally worked in YYY canned food factory. Familiar with various technological processes and links of food production? I worked as a business supervisor in the sales department and became unemployed during the transformation of state-owned enterprises. I chose to start a business and do what I am familiar with, and carry out food business activities
III. Market evaluation
a) To enter the market, first of all, there must be a first-line brand in the industry. There are two main points:
(1) To enter the market and drive other products with brand products.
4. Reconciliation on time. Do a good job in the corresponding relationship with all departments of the supermarket in order to recover the loan desire on time and on schedule.
5. Solve all kinds of problems complained by consumers due to quality problems in time, communicate with manufacturers in time, and provide all services for after-sales. Implement the contract with the manufacturer. Strive for their greater support and strength in marketing.
6. Distribute the products distributed to the same trading companies, and put those enterprises into the super cloth for marketing. Example: Tianjin Development Zone Tianwei Food Co., Ltd. introduced our products to 5 stores in Carrefour supermarket and 6 stores in Beijing.
7, do a good job in the circulation of products, that is, batch release field.
8. A network reconciliation platform has been established. Conduct online business with qualified supermarkets and business customers.
9. Marketing management with financial software
5. Sister organization structure of the enterprise
As a legal person, I hold 9% of the company's shares? , another shareholder accounts for 1%. There are 8 registered employees, including 6 women, 7 of whom have their own unemployment certificates, and 6 of whom have handled the Re-employment Preferential Activities. 48 years old, seven people. One person is a laid-off worker. The enterprise was recognized as "Labor Service and Employment Enterprise" by Tianjin Labor Insurance Bureau, and handled the preferential policy of exemption from enterprise income tax for three years from January 1, 25 in Hedong District State Taxation Bureau. The enterprise has formulated the post responsibility, signed a three-year labor contract with the employees, and confirmed it in the labor and social security department. Participated in social endowment insurance, successfully transferred files for five employees, and the enterprise has a complete organization.
VI. Fixed assets
We own one Wuling brand bread year, one Dafa van, two fax machines, three computers, three printers, two fixed telephones, four mobile phones, special desks and complete appliances.
7. The monthly working capital is about 15, yuan, which can balance the self-owned funds and the loan support from manufacturers. The estimated sales in the first year is about 1.8 million employees, and the marketing expenses in the first year are 13. 8 thousand yuan Salary 9. 8, yuan, rent: 9, yuan for the office, 21, yuan for the warehouse, 3, yuan for depreciation and 2, yuan for insurance. 4, yuan, the registration fee is 4, yuan. The average annual sales profit is 6, yuan. Gross profit is 35. 7 thousand yuan As the new office enterprises enter the market in the first year. In the current market environment. Ensuring peace means winning. In the second year, the sales expenses will be reduced by 5% (see attached table)
VIII. New trends and new ideas, and the online supermarket will be established by using the e-commerce platform. Through nearly a year of entrepreneurship and market operation. According to my financial ability, it will be difficult to expand development in the polar direction, but not in the horizontal direction. Whether it can develop vertically or not, I have a good eye on the e-commerce platform. Run a supermarket on the Internet, serving 1% of nearly 3 million residents in Tianjin urban area, ordering online, ordering goods by phone, and delivering them to your door within 24 hours, and organizing a logistics team for 4-and 5-year-old unemployed people like me to serve the modern fast-paced survival groups. Let's go our separate ways, so that the unemployed can get jobs, and the modern people can get services and save time. It is proposed to set up 1 online. Non-staple food seasoning counter 2, grain and oil exclusive rejection 3, convenience food exclusive rejection 4, snack food exclusive rejection 5, brewed food counter 6, tobacco and alcohol beverage counter 7, sugar-free and health food counter 8, baby food exclusive rejection, 9, household goods counter 1, personal goods counter goal, as long as you have a house, click on our online supermarket. Deliver all your daily necessities to your door. Let you save time and effort and save money! The profit is about 25%: 1% for logistics, 1% for operating expenses and 5% for profit < P > IX. Cash flow plan If I start an online supermarket, my cash flow will be difficult. I will try to get a loan for the online supermarket. My idea is: keep the business done well, open up new channels to avoid big risks, and online supermarkets will get business support from manufacturers and agents. If the goods can't be sold, they will be able to return them for exchange. Among the supply contracts concluded by online supermarkets, it is an extremely important one (see attached table for cash flow)
In starting a business, we have overcome various difficulties. We have received support and help from our families, from women's entrepreneurship service centers and from national support policies. We will make unremitting efforts. Stick to it and repay the society. Expand the enterprise, improve the enterprise and be a qualified entrepreneur.
(2) consumers need brand-name products. However, spleen products are not profitable. Around 1%. Example: Shanghai Kawasaki Food Co., Ltd. and canned products of Yuehua.
b) Acting as an agent for second-tier brands, first of all, is excellent quality, and at the same time, it can compete for market share with the same brand products in terms of price, and it can make enough profit, about 33%. Example: Sufu series products of Shaoxing Xianheng Food Co., Ltd., Zhejiang Province.
c) Acting as an agent to distribute local products. Take advantage of the psychology of consumers in this city. A little familiar with the old brand, there are ancestral customers. The profit is around 2%. Example: Haihe brand canned products of Tianjin Benz Food Co., Ltd..
d) selling mature products sold by other trading companies. Example: Hebei Yida canned leisure series products.
e) develop market gaps. Use the registered trademark of the enterprise. Yinghe brand series kneeling vegetable young head. Example: Flammulina velutipes, fresh mushrooms, small bamboo shoots, etc. Chengdu shuwangyutou food co., ltd. (The enterprise has the standards for producing export products) It is produced according to the production and processing standards of the State Bureau of Technical Supervision (different from the products produced by other enterprises with enterprise standards). In the random inspection of product quality by law enforcement agencies, the ingredients are not enough to ensure the quality of products. Ensure the food safety of consumers.
The production of vegetable ends is very seasonal, and large enterprises (because it is not rolling production) are not suitable for production and processing. However, small enterprises can't achieve the high-pressure sterilization process and increase the cost of raw material selection. The use of preservatives often leads to excessive sulfur dioxide. Harming people's eating health is the focus of law enforcement departments' resolute crackdown, and ensuring the best quality products is the foundation of stabilizing the market. At the same time, this series of self-owned brand products are also the basic products in the company's future economic activities, and are also the main commodities of Linli, and have brand significance.
to sum up. The enterprise I founded should enter the market steadily in product structure.
iv. marketing plan
1. promote the products of this enterprise to other products with brand products, according to the form of supermarket. Promote all kinds of supermarkets to be suitable for products (large-selling factories and chain convenience supermarkets should divide products in terms of commodity distribution and specific consumer groups). According to the classification and plan, the products that are mainly convenient for consumers (in residential areas), non-staple food seasonings and canned vegetables are pushed to 228 convenience stores of Jingong Supermarket Co., Ltd., while the 55 stores of Wumart Convenience Supermarket are mainly purchased from the original Wanjiali Supermarket and food stores in various districts, and the products that are consumed by residents closer to the state, plus products that are consumed by mobile purchasing power, are introduced. Example: Add some closed food.
2. There are 14 stores in Wumart General Supermarket (including 1 stores in Darong Supermarket). One store in Wumart Supermarket, three stores in Milan, four stores in Century Lianhua Supermarket, Xinyijia Supermarket, Xinmao Supermarket, Wuhe Supermarket, Haoshoucheng Supermarket, etc. are sold in full products.
3. When the products entered the supermarket, their marketing did not end, and they were promoted according to the single products in the series. Promote the sales of series products by single product promotion, and arrange shop patrol for salesmen to replenish the goods in time, and ensure the delivery to the store within 24 hours after the supermarket order is issued.
I recommend it carefully.