The clothes of U family in the fitting room on Taobao are all real, but in order to distinguish them from Uniqlo, Taobao and Tmall's stores are strict. To apply for opening a store in Tmall, you need to provide brand qualification and store qualification, as well as authorization documents issued by the brand (trademark) owner. Except for a few categories, there must be no geographical restrictions.

In addition, you also need a trademark registration certificate or a notice of acceptance of trademark registration application issued by the State Trademark Office. If it is a brand store, it is guaranteed to be genuine, but some stores will sell goods in the name of brand stores, so pay attention before buying.

Related content explanation:

When there is no online shopping platform, selling fakes needs to go through dealers and shops, which is easy to supervise. However, with Taobao Tmall, fakes directly go from sellers' homes, logistics to consumers, and the whole process is not easy to supervise. Of course, some online shopping platforms have no supervisors who maliciously or intentionally let fakes be sold on Taobao Tmall.

In the early days, Taobao may have left the problem of counterfeit goods unchecked or ignored it, but now, Alibaba has invested huge sums of money to deal with counterfeit goods every year. There should be zero tolerance for fakes now. But fakes are social problems after all, and Alibaba has no law enforcement power, so relevant departments will have relevant methods to deal with fakes.