1. Different ways of cooperation: Cross-border co-branding usually means that two brands or two fields jointly launch a new brand or product, such as Adidas original Spherell Williams series shoes and clothing jointly launched by Adidas and PharrellWilliams. Cross-border cooperation refers to the cooperation between two fields or brands, but it does not necessarily introduce new brands or new products. For example, Maotai cooperates with Suning.cn to sell Moutai.
2. Different product forms: Cross-border joint brands are usually jointly launched for a certain product or series of products, such as shoes and clothing, watches and perfumes. Cross-border cooperation can be sales, marketing, brand promotion and other cooperation.
3. Different purposes: Cross-border joint name is to make the advantages of two brands or fields complement each other and improve brand awareness and sales. The purpose of cross-border cooperation can be to reduce costs, expand markets and obtain resources.