Trademark authorization, also known as trademark license, means that a trademark registrant authorizes others to use its registered trademark by signing a trademark authorization contract. Licensee engages in business activities (usually producing and selling a certain product or providing a certain service) according to the contract, and pays the corresponding fee-royalties to Licensor; At the same time, Licensor provides guidance and assistance in personnel training, organizational design and operation management. The Trademark Law stipulates that the licensor shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods using the registered trademark. Where a registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark. The advantage of obtaining trademark authorization is that the licensee can obtain the right to use the trademark through special trademark authorization. With the popularity, good image and business philosophy of trademarks, we can make our products enter and be accepted by the market at lower cost, faster speed and lower risk, and make enterprises and products succeed quickly.
Sales authorization means that you have full authority to sell in this area. People-oriented, delegate the power necessary to complete a job to subordinates. That is to say, the supervisor will transfer the decision-making power of handling personnel, spending money, doing things, negotiating and coordinating to his subordinates, not only granting power, but also entrusting necessary responsibilities to complete the work. Different levels in the organization have different functions and powers, and permissions will flow between different levels, thus creating the problem of authorization.
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