CPM is a billing model based on real-time bidding technology and is billed based on thousands of impressions.
Brand Silk Road is a product that Baidu provides customers with brand exposure demands with cpm pricing as the purchasing method, including brand traffic resources in Baidu's multi-user scenarios, and provides advertisers with accurately targeted marketing solutions.
Brand Silk Road is a new way to open Baidu search brand advertising. It uses CPM real-time billing to directly expose brand information to target users who are interested in or have questions about the brand, allowing brands to join the group and convert without blind spots. .
What resources does Brand Silk Road have?
Covering 27 user products on Baidu. It fully covers Baidu’s 6 categories of scenarios and 27 products (including the top search results), and some resources support allocating traffic according to wildcards or industry categories. The traffic is even larger, and the average daily resource traffic can reach more than 1 billion. (Note: Dasou and PC currently do not support non-brand word resources)
Brand Silk Road resources include: Baidu Search (PC Wise), Know Search, Baidu Map (PC Wise APP), Know Search Results details page (Wise), Tieba details page (PC), Baidu novel page-turning video ads.
What marketing problems can Baidu Brand Silk Road help you solve?
1. Capture consumers who are in the comparative selection period
The PV of brand demand words accounts for an average of 20% of the PV of brand words
2. Brand defense
p>A strong display in the first place prevents the brand crowd from flowing to competing products.
How to purchase Brand Silk Road?
Recharge: Advertising fund pool, multi-product exclusive, fast and convenient recharge;
Calculation: According to the actual amount Billing, no longer worry about inaccurate PV;
Determined: Free support for region, time and group targeting, making delivery more accurate.
What conditions are required before purchasing Brand Silk Road?
As an advertiser with trademark qualification (material review standard reference product), you can purchase Brand Silk Road by recharging 1,000 yuan or more. .
The specific price per thousand impressions needs to be inquired in the Baidu Brand Silk Road backend, and the actual inquiry shall prevail.