After many revisions, Enterprise WeChat has become a management tool for enterprises. In addition to internal management, it can also manage external customers. You can add WeChat users as friends, create external group chats, and connect WeChat has 1.2 billion users. Compared with WeChat, Enterprise WeChat has many advantages.
1. Different positioning
WeChat’s underlying positioning is social software. The starting point of all functions is to improve the user’s social experience. Marketing behaviors that affect the user experience will be strictly prohibited, so Using personal WeChat for marketing has a very high risk of account closure.
The positioning of Enterprise WeChat is an enterprise management tool. It is not only oriented to the internal management of the enterprise, but also to the management of external customers, so that every employee becomes the service window of the enterprise. Therefore, Enterprise WeChat allows and even encourages corporate marketing activities, so there is no need to worry about the risk of account being blocked.
2. Different functions
Because WeChat is positioned as social, there will be a lack of marketing functions, such as group management, robots, quick replies, group sending and other functions. , so various WeChat and community management software are very popular.
After several updates to Enterprise WeChat, most of the functions required for customer management have been completed.
(1) Upper limit of friends
WeChat friends The upper limit is 5,000 people. Users exceeding 5,000 can only chat and cannot view Moments. Therefore, most companies will provide employees with dedicated mobile phones and multiple mobile phone numbers to register for work WeChat, which increases the cost and is inconvenient to manage.
The upper limit of the number of friends on Enterprise WeChat is 20,000. When the number of friends is full, you can apply for expansion. In theory, there is no upper limit on the number of friends
(2) Live code system
Personal ID live code, the administrator can select multiple employees in the background, and then create a QR code. When the user scans the code, it will automatically jump to the friend adding page of one of the employees (same as the normal QR code, the user does not You will notice the difference), and if a user scans the code repeatedly, it will only jump to a fixed employee, killing all live codes in the market!
For group activity codes, the administrator can select multiple created group chats and then generate a QR code. When users scan the code, they will randomly jump to a group. In addition, administrators can create live codes directly without having to create a group chat in advance! It is possible to set the group owner and a group name. When the number of people in the first group chat reaches the preset value, a second group chat will be automatically created. The group chat name will be numbered according to the previous group name. The starting number can be set in advance. . It also kills other live code systems instantly.
(3) Group robots and quick replies
When users successfully add corporate WeChat employee friends or join group chats, they can set up to automatically push a welcome message, similar to the automatic reply for public accounts. For some common questions, you can add commonly used reply words, and when replying to messages, you can choose shortcut words for quick reply.
The group contains a group robot function, @robot or administrator, reply keywords can be automatically sent to achieve the set words, and can be combined with the group live code to achieve the group fission effect.
(4) Mass messaging
Different from WeChat’s mass messaging, Enterprise WeChat can directly select labels for mass messaging. When selecting contacts, you can select all with one click, which greatly saves operating costs. .
3. User perceptions are different
When it comes to WeChat marketing, the first thing many friends think of is WeChat business. People’s stereotype of WeChat business is that there are many fakes and scammers. Overall user trust is low. Enterprise WeChat requires company subject authentication and personal real-name authentication. The enterprise WeChat ID will be followed by the company's abbreviation logo, making the image more professional and effectively increasing user trust.
However, WeChat Enterprise cannot display the circle of friends, and users cannot better understand employees and products. Xiaofission is also expediting the development of the circle of friends function of Enterprise WeChat, and will be able to meet you soon!
4. Different ownership of customer resources
Some companies do not use WeChat for work, but use employees’ personal WeChat to carry out work. When employees leave, their WeChat will also be taken away. A large amount of customer resources will be lost as a result.
Therefore, in order to prevent the loss of customers, many companies will prepare work mobile phones for employees, and apply for multiple mobile phone numbers to register multiple WeChat accounts at the same time. Although it can effectively avoid the loss of customer resources, it will increase the company’s investment costs, and it is still unavoidable due to the nature of marketing. Heavy, the risk is that the probability of account closure is high.
The emergence of Enterprise WeChat can effectively solve these risks. All customer resources of Enterprise WeChat are owned by the enterprise. When an employee resigns, the enterprise administrator can assign the departing employee’s customers and communities to other employees. .