Ideal Hualai’s marketing model is:

Ideal Hualai and both parties will continue to integrate superior resources, build and share brands and channels, and provide the team with a broad range of opportunities in multiple dimensions. Development space and market value.

Ideal Hualai integrates tea planting, processing, sales, scientific research, health care, culture and tourism, and education promotion. It will use the "whole industry chain" strategic layout, continuous innovation model and international vision. , to build Chinese dark tea into a pillar industry for rural revitalization.

1. With power and market, a giant is born

Looking back at the opportunity for cooperation between Ideal and Hualai, officials said that in fact, the top executives of the two companies have had many interactions and exchanges over the years.

Indeed, if you think about it carefully, both companies are the best among tea companies, and the ideal Longrun Pu'er tea and Hualai dark tea both belong to the "dark tea" category, and their peers pay attention to each other. , study, and communicate, this is normal.

A major reason for further contact between the two companies lies in policy considerations.

From a national strategic level, superiors have directed that the tea industry, tea culture, and tea technology should be coordinated as a pillar industry for rural revitalization.

Based on the national strategy of rural revitalization and benefiting from the strong support of the governments of Hunan and Yunnan, the two companies hope to make the tea industry bigger and stronger based on China's dark tea as a whole.

Of course, the significance of the cooperation between the two is not limited to this.

As we all know, Lideal Technology obtained a direct selling license in 2014 and is an established and orthodox direct selling company.

The reorganization of Ideal and Hualai according to the equity structure of 51 and 49, according to Professor Hu Yuanjiang, an expert on the development of China's new marketing industry, is in line with normal asset mergers and acquisitions and reorganizations between enterprises. After mergers and acquisitions between enterprises, they can develop healthily and gain recognition from regulatory authorities.

The strategic inspiration brought by the cooperation model between Hualai and Ideal is that any cooperation inside and outside the industry should be carried out within the framework of the law.

Of course, Hualai is also an excellent partner for Ideal. It is reported that through more than ten years of in-depth cultivation and development in the dark tea industry, Hualai has achieved remarkable results and has become a dark horse in China's dark tea industry.

As an industry insider commented: "After the cooperation between the two parties, Hualai legally owns the direct selling license (this is the right, the direct selling business right), and the two parties have enjoyed the most market resources in the cooperation (this If there is a market with power, there will definitely be better development momentum in the future!"

2. Work together and make a clear layout

Obviously, as the cooperation between the two gradually deepens! , superior resources are empowering each other.

First, let’s take a look at Ideal Hualai’s hard power in production and manufacturing.

Currently, Ideal Hualai has built Lengshi Dark Tea Industrial Park, Bandung Dark Tea Industrial Park, and Leaf Tea Factory in Anhua, Hunan, and owns Changning Tea Factory, Fengqing Tea Factory, and Yunnan Tea Factory in Yunnan. County Tianlong Tea Factory, Yuanyang Tea Factory, Kunming Ideal Science and Technology Industrial Park, are the eight major production bases in the country.

It has built the country's first internationally leading GMP tea production workshop in Anhua, with standardized and automated production processes. It also has the two largest CTC production lines in southwest China and more than 100 advanced tea production lines. , the annual tea processing capacity exceeds 110,000 tons.

Ideal Hualai "makes tea with pharmaceutical experience" and "86 quality control" runs through the entire production process, building a scientific, large-scale and standardized production system.

Strategic determination is the most precious fruit. In terms of brand building, Ideal Hualai also has its own strategic thinking.

Officially, Ideal Hualai has spared no effort to build its brand, and has successively won the National May Day Labor Certificate, China Well-known Trademark, National Model Harmonious Labor Relations Enterprise, National Key Leading Enterprise in Agricultural Industrialization, High-tech Enterprise, China It has won more than 200 honors including the top ten innovative enterprises of independent brands.

These high-quality brand assets inject confidence into the development of the market. In the future, the two brands of Hualai Dark Tea and Ideal Longrun Tea will develop together.

Both are Chinese dark teas and have a lot of room for development. In the future, they will be dominated by Anhua dark tea, and then combined with Longrun Pu'er tea to increase the growth. The two markets will integrate with each other and mutually benefit from each other. Replenish.

In addition, Ideal Hualai adheres to the development strategy of coordinating operations with "tea culture, tea industry, and tea technology".

It joined hands with Hunan Agricultural University to jointly establish a doctoral workstation and Hualai Tea College, and established the "Academician Liu Zhonghua Workstation"; it joined hands with Yunnan Agricultural University to jointly establish Longrun Pu'er Tea College and Yunnan Pu'er Tea Research Institute.

Ideal Hualai uses science and technology to drive product development, and based on the results of Academician Liu Zhonghua's "Second Prize for National Science and Technology Progress Award", it scientifically refines new tea products such as instant tea, tea bags, as well as tea toothpaste and shampoo. , skin care products and other tea deep processing technology products.

It can be seen that the innovative processing technology and scientific and systematic research will lead the dark tea industry to leapfrog and upgrade again.

3. Strong alliances, promising future

In addition to integrating resources in manufacturing, branding, and technology, Ideal Hualai will also build *** sharing channels , providing the team with broad development space and market value in multiple dimensions.

It is understood that Ideal Wallai has proposed a development model of "Internet + direct sales + comprehensive health" and built an operating system of "headquarters + branches + specialty stores". It has opened more than 2,500 specialty stores across the country and marketed its products. Europe, America, Southeast Asia and other countries and regions.

Ideal Hualai advocates the strategy of "headquarters serving branches, branches serving systems, and systems serving members" to create an atmosphere of family, military, and school.

We must build Ideal Hualai into a learning, marketing and service-oriented organization that can adapt to fierce competition. Systematic education and training services will also inject vitality into the booming development of the market.

After clarifying various strategies, various integration work is now being carried out in an intensive and orderly manner.