On June 28th, 29, a liquor named "Chou He Brand" was surprised in Yunnan market. It is reported that "Chou He brand" liquor is produced in Jiangsu, and Chou He is transferred to Kunming, so he hopes to exploit the Yunnan market with the fame of Chou He. The Propaganda Department of Kunming Municipal Committee said that this wine is not known yet.

Chou He is too drunk to drink?

In business, for businessmen, making money is the last word. Of course, they hope that the more eye-catching the trademark is, the better. However, it is not wise to register the names of celebrities (or "suspected names") as trademarks like this. First of all, this move is risky and has the suspicion of infringing on the right to use the name of the parties. If the parties raise objections or directly "see the court", the business activities of the merchants will inevitably be affected. Secondly, if a product really wants to be favored by consumers, it is far from enough to rely on a celebrity trademark stunt. The most important thing is to rely on product quality and service. Otherwise, the sensational effect brought by hype is fleeting, which is not good for the long-term development of enterprises.

Experts say Chou He should protest "Chou He wine"

"This is a typical unfair competition." Tao Xinliang, dean of the School of Intellectual Property of Shanghai Jiaotong University, said that a series of enterprises and individuals, including processing wineries, involved unfair competition in the geographical circulation of "Chou He" wine in Chou He. Tao Xinliang believes that this is a new type of "hitchhiking" behavior, and it is the first time to meet government officials. Combining the cause and effect, when the manufacturer registered this trademark, Chou He was already a local official, so the original intention of the manufacturer from beginning to end was to use the identity of the Chou He government official to cause confusion or association and achieve commercial purposes. According to the current trademark law, Chou He or anyone can propose to cancel the trademark. There are also provisions in the Anti-Unfair Competition Law that can directly solve this problem.

"Chou He should protest against' Chou He' wine." Hu Shoujun, PhD supervisor of the Department of Sociology at Fudan University, said that Chou He is a government official, and he represents public power, which is endowed by the people and cannot be used for advertising. Chou He should protest if he knows that someone is using his name as a trademark. If he doesn't protest, he will acquiesce. The merchants not only violated Chou He's own rights and interests. A wine with the name of the secretary of the municipal party Committee as the trademark will also bring unfairness to other liquor companies.

"Chou He wine" is expensive

"Chou He wine" is packaged in a 46-degree ordinary wooden box, and the retail price in 28 yuan is not low!