Get to know a car brand every day - Mercedes-Benz
Basic information
Brand name: Mercedes-Benz; English name: Mercedes-Benz; Country: Germany; Headquarters: Stuttgart, Germany; Brand type: German; Founded: 1883; Founder: Karl Benz Gottlieb Daimler; Group: Daimler AG.
Brand Introduction
The Mercedes-Benz brand is one of the world's top luxury car brands. It was founded by Carl Benz in 1883. In 1926, after Mercedes-Benz and Daimler officially merged, Gottlieb Daimler became the second founder of the Mercedes-Benz brand. With "The Best" as its brand concept, Mercedes-Benz is committed to bringing users the best product quality, the most comfortable driving experience and the most reliable safety performance.
At present, Mercedes-Benz's products have covered multiple market segments such as mini cars, small cars, mid-size cars, coupes, off-road vehicles, SUVs, and commercial vehicles. In the 2019 ranking of the "World's Top 500 Brands", Mercedes-Benz ranked 7th.
Car logo
Car logo design, Mercedes-Benz's car logo consists of a circular frame, a three-pointed star and a set of English letters "Mercedes-Benz". The entire car logo is full of metallic luster and very full; the letters are written with relatively long and slender lines, which is fashionable and elegant. The entire car logo represents the three directions of the brand and symbolizes the desire to develop in the three fields of sea, land and air.
The history of car logos. In 1902, Mercedes’ car logo consisted of an oval badge. The badge adopted a double outline design, which looked very rigorous. In 1909, Mercedes-Benz redesigned its logo, eliminating the oval shape and consisting of a traditional circular badge and a thick circular frame. In 1916, car logos changed a lot. The new logo consists of a three-pointed star with yellow lines, a circle with a red background and a thick black frame.
In 1989, Mercedes-Benz's logo became three-dimensional. The circular frame and three-pointed star were given a metallic texture, and a slimmer writing method was used below the frame. In 2011, the car logo was adjusted again. This time the car logo was very similar to the one in 1989, but the circular frame became thicker, the three-pointed star was fuller, and the lines of the text were more elegant.
Car series information
As the world's top luxury car brand, Mercedes-Benz covers A, B, C, E, S, G-class, GLC, SLK-class and other car series. . The products cover multiple market segments such as mini cars, small cars, mid-sized cars, coupes, off-road vehicles, SUVs, and commercial vehicles. Among them, the Mercedes-Benz E-Class has attracted much attention in the market due to its superior product performance. Sales in 2021 reached 135,981 units.
1. Representative car series: Mercedes-Benz GLC
Guide price: 406,300-476,800
As one of the benchmark products of luxury brand mid-size SUVs, Mercedes-Benz GLC has Since its launch, it has been deeply loved by consumers and has achieved excellent results in sales. The new generation of Mercedes-Benz GLC adopts the same new family-style interior design language as the S-Class, including a full LCD instrument and a large vertical central control screen. It is expected to integrate the latest MBUX human-computer interaction system.
In the power part, while continuing to be equipped with gasoline and diesel power, a 48V mild hybrid system and a plug-in hybrid system will be added. As the first model to be updated among the top three German luxury brands, the improvement in product strength is also expected to allow it to continue its good performance in the past in future market competition.
2. Representative car series: Mercedes-Benz C-Class
Guide price: 325,200-377,300
The new generation of Mercedes-Benz C-Class adopts the latest family-style design language , the design concept of "sensibility and purity", while the overall style continues the S-class appearance, abandons redundant lines, uses curves and surfaces to construct a three-dimensional light source effect, and visually has a flatter design than the old model.
Using the short front overhang body design concept of the AMGGT family, the "cockpit is moved rearwards" to give the new C-class car a dynamic and coordinated body proportions.
At the C-pillar position of the new car, since it is a long-axis model, you can see the iconic chrome decoration. In terms of tire configuration, the new car will provide a choice of brand-new five-spoke sports wheels, matching 245/40R18 Pirelli P7 tires, and of course the classic dense-width AMG wheels. It is worth mentioning that the new C-class is also specially supplied with a standard version for the Chinese market to meet the business needs of some consumers.
3. Representative car series: Mercedes-Benz G-Class
Guide price: 1.892 million
The Mercedes-Benz G-Class off-road vehicle is one of the hottest models in Mercedes-Benz and even the domestic market. one. The Mercedes-Benz G-Class, born in 1979, has always been the representative of "classic" in the hearts of car fans. With the discontinuation of the Volkswagen Beetle and the replacement of Land Rover's new Defender last year, the status of the Mercedes-Benz G-Class as a classic in the car circle may be even more difficult to achieve. Someone can shake it up.
The classic appearance, powerful performance and high brand premium have made it "synonymous" with successful people. This has also made it difficult to find a car for a long time, and its sales volume is only determined by It's just its production capacity.
4. Representative car series: Mercedes-Benz E-Class
Guided price: 436,800-546,000
The new Mercedes-Benz E-Class will adopt the models already used in the Mercedes-Benz S-Class and The new C-class features family-style design elements, and the front face shape will have a unified style. In terms of power system, the new Mercedes-Benz E-Class will continue to use the 2.0T four-cylinder engine as its main engine, and models equipped with in-line six-cylinder engines will also be launched. In the era of electrification, PHEV plug-in hybrid models will also be unveiled one after another, and the AMG version will also be equipped with a PHEV plug-in hybrid system composed of a V-shaped eight-cylinder engine.
5. Representative car series: Maybach S-Class
Guide price: 1.468 million-5.241 million
The Maybach S-Class grille and bumper are displayed everywhere It is different from the Mercedes-Benz S-Class. The vertical air intake grille is the same as Rolls-Royce, Bentley and other luxury cars, further demonstrating its nobility. The chrome-plated "ridges" that run through the engine bonnet make the vehicle look more elegant and aristocratic. Its prototype can be traced back to the classic Mercedes-Benz 770.
The interior design of the Maybach S-Class is more luxurious and textured than the S-Class. There are many "MAYBACH" logos in the car. The 12.3-inch full LCD instrument panel can support naked-eye 3D effects, which has a lot of Okay great visuals. In terms of power, the Mercedes-Maybach S480 will be equipped with a 3.0T inline 6-cylinder engine. The transmission system is matched with a 9-speed automatic transmission, plus 48V light hybrid technology: its maximum power is 270 kilowatts and peak torque is 500 N. /rice.
6. Representative car series: Mercedes-Benz GT AMG
Guide price: 986,800-2.2988 million
In the eyes of men, GT is a Dream Car. The most fascinating thing is its endless modification potential. There are even 2000P modification cases on it, which makes the car owner’s car more unique and charming, and can drive out the trendy scenery at any time. In terms of interior, AMGGT continues the design style of the regular version, with only some details adjusted, including sports seats.
In terms of power, the acceleration time to 100 kilometers per hour is 0.2 seconds faster than the GTS version, reaching 3.6 seconds, and the top speed can reach 318 kilometers per hour. The newly designed aerodynamic kit is not simply fixed on the body. In racing mode (RACE), when the speed reaches 80 kilometers per hour, it always ensures the optimal state of aerodynamics and vehicle temperature, and improves handling stability.