Legal analysis: 1. Regionality means that the protection of trademark exclusive rights is limited by geographical scope. The exclusive right to use a registered trademark only enjoys legal protection in the country where the trademark is registered, and non-registered countries have no obligation to protect it. Trademark rights are strictly territorial. Trademark rights obtained in a single country can only be protected within that country, and other countries will not recognize their rights.
2. At present, most countries around the world adopt the registration principle for the protection of trademark rights, that is, you must apply for trademark registration, and only after obtaining registration can you be protected by the laws of that country. In other words, the trademark owner can only enjoy trademark rights in the country where the trademark is registered, but not in other countries. If you need to obtain trademark protection in other countries, you must apply for trademark registration in that country in accordance with the laws of that country.
3. Therefore, in our country, if a trademark is used for exporting goods, regardless of whether it is registered in the country, the trademark should first be registered in the country or region where the goods are sold as soon as possible. Otherwise, once the trademark is If they are preempted by others, our country's export commodities will not be able to occupy the international market stably in the long term.
Legal basis: "Trademark Law of the People's Republic of China"
Article 32 Application for trademark registration shall not infringe the existing prior rights of others, nor shall it infringe upon the existing prior rights of others. Legitimate means to preemptively register a trademark that has been used by others and has certain influence.
Article 49 If a trademark registrant changes the registered trademark, the registrant’s name, address or other registration matters on his own during the use of the registered trademark, the local industrial and commercial administrative department shall order him to make corrections within a time limit; If it fails to make corrections, the Trademark Office will revoke its registered trademark.
If a registered trademark becomes the common name of the goods approved for use or is not used for three consecutive years without justifiable reasons, any unit or individual may apply to the Trademark Office to cancel the registered trademark. The Trademark Office shall make a decision within nine months from the date of receipt of the application. If there are special circumstances that require an extension, it can be extended for three months with the approval of the industrial and commercial administration department of the State Council.