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What happened to the DG insult to China incident (DG insult to China incident)

Starting yesterday, Stefano Gabbana, one of the founders of the internationally renowned brand Dolce & Gabbana, has continued to insult China. Today, there is news that D&G China’s public relations team has collectively resigned, D&G’s two main creators are facing dissolution, and D&G has been removed from the shelves of many e-commerce platforms. Reporters visited D&G Shanghai Company: The PR team did not resign

This morning, reporter Zhou Zhou once again came to Yongxin Plaza, Huangpu District, Shanghai, the physical company of the D&G brand in China, "Duoxi Jiabanna" The building where Apparel Commercial (Shanghai) Co., Ltd.” is located.

After expressing their intention to come, the front desk staff of the building called "Duoxijiabanna Clothing Commercial (Shanghai) Co., Ltd.", but the other party said that they would not accept the media and did not give reporters a pass.

Subsequently, after several negotiations with the reporter, a staff member of "Duoxijiabanna Clothing Commercial (Shanghai) Co., Ltd." finally came downstairs to meet the reporter. But just like yesterday evening, the staff remained tight-lipped, saying it was not convenient to disclose information at the moment.

"I heard that D&G China's public relations team has resigned en masse?" the reporter asked the staff member.

"This is a rumor! Our public relations team has not resigned!" the other party replied.

In addition, the reporter also asked the staff member: When will there be the latest response? Through what channels will responses be released? Staff said it was unclear and reporters needed to contact their public relations directly. However, when the reporter asked for his public relations contact information, he was rejected by the other party. Reporters visited D&G offline stores: customer flow was deserted

It is understood that at present, many overseas D&G brand stores on e-commerce platforms such as Taobao and JD.com have stated that they will not accept it for the time being. Order. So, what is the situation of D&G offline stores?

At noon, reporter Zhou Qing came to the D&G store in Plaza 66, No. 1266 Nanjing West Road, Shanghai for an interview. A staff member said that he had to ask the store manager for the specific situation, but their store manager happened to go to the company for a meeting.

Reporter: "Did your store manager go to the company for a meeting because of something that insulted China?"

Staff: "I don't know about this."

Reporter : "How is your business situation these two days?"

Staff: "We are open normally, including several other stores in Shanghai."

The reporter found , the customer flow in the store was very deserted that day, and few customers came to visit. D&G Shanghai Company has been fined over 400,000 yuan

According to information announced by the National Enterprise Credit Information Publicity System, the D&G brand's entity company in China, "Duoxi Jiabanna Clothing Business (Shanghai)" Co., Ltd." has been punished by relevant departments for various problems, with a cumulative fine of more than 400,000 yuan:

On August 16, 2016, Duoxi Jiabanna Company was charged with selling substandard women's shoes that were passed off as qualified products. , was fined 63,410 yuan by the Shanghai Quality and Technical Supervision Bureau.

On September 21, 2017, Duoxi Jiabanna Company was banned from Shanghai for adulterating or adulterating its products, passing off fake products as genuine, passing off substandard products as good ones, or passing off unqualified products as qualified products. The Municipal Huangpu District Market Supervision and Administration Bureau fined the company 346,500 yuan.

On August 29, 2018, Duoxi Jiabanna Company violated the law by "failing to register as a branch of a limited liability company or a joint stock company in accordance with the law, and falsely using the name of a branch." The New District Market Supervision Bureau fined the company 10,000 yuan. Event review

On November 21, the news that D&G designer was exposed to insult China quickly sparked heated discussion on the Internet.

After the incident, Chinese celebrities including Chen Kun, Li Bingbing, Dilraba Dilraba, Wang Junkai, all members of Rocket Girls, Zhang Ziyi and other Chinese celebrities successively announced that they would not attend the D&G fashion show to be held in Shanghai that evening.

At around 2 pm on November 21, D&G explained Stefano Gabbana’s insult to China through its official Weibo: “Dolce & Gabbana’s official Intragram account and Stefano Gabbana's Instagram account was stolen and has been immediately resolved through legal means. We apologize for the impact and harm these false remarks have caused to China and the Chinese people. We have always loved and respected China and Chinese culture."

At 4:48 pm on November 21, D&G’s official Weibo announced that D&G’s first large-scale fashion show originally scheduled to be held in Shanghai at 8 o’clock that night was “rescheduled for some reason.”

On the evening of November 21, reporter Zhou Zhou came to D&G Shanghai Company to interview the relevant situation. Company staff said that it is currently inconvenient for everyone to be interviewed about this incident. Later, reporter Zhou Wen came to the fashion show and found that the fashion show had indeed been suspended.

At 11 pm on November 21, D&G posted a response to the insult to China on its official Instagram:

“We originally wanted to bring a brand-related event to China in Shanghai. An event of history and vision. This is not just a simple fashion show, but an event created with our love and passion for China, as well as those who love Dolce & Gabbana. What happened that day was very special to us. Unfortunately, the same goes for the staff who work around the clock to prepare this event.”