The value of registered trademarks Trademarks are intangible assets of enterprises. There is no fixed determination of the value of a trademark. The value of a trademark as an asset in the investment or business process is the amount of capital contained in the trademark asset. It refers to its capital value, not its honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise. Benefits 1. It is convenient for consumers to recognize the brand and shop. 2. The trademark registrant has the exclusive right to use the trademark and is protected by law. 3. Through trademark registration, you can create a brand and occupy the market first. 4. A trademark is an intangible asset and its value can be assessed. 5. Trademarks can be transferred, licensed to others, or pledged to realize their value. 6. Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc. 7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through trademark management.