Eight major ways to promote foreign trade

1: Traditional exhibitions,

1. Participation in exhibitions (professional exhibitions and comprehensive exhibitions)

1), Understand the regional distribution of exhibitors (which companies and brands mainly participate)

2), understand the regional distribution of visitors (screening exhibitions based on your own key development markets)

3), Understand the composition of exhibitors (the official website will have a list of exhibitors, whether there are well-known brands or peers participating)

4), study the post-exhibition reports published on the official website of the past few years, and comprehensively assess the quality of the exhibition

2. Visit exhibitions (professional exhibitions and comprehensive exhibitions)

1), products cover industries and fields (such as inverter manufacturers, you can go to machine tool exhibitions, injection molding machine exhibitions, fans, water pumps type exhibitions, etc.)

2), download the exhibitor list, and maintain long-term follow-up

3), visit potential customers, collect supporting customers, system integrator customer needs, understand and master the industry Dynamic

Two: B2B platform

1, paid B2B platform

1), comprehensive B2B platform launch, such as several major domestic platforms

2), professional B2B platform placement, such as DirectIndustry (online industrial exhibition), Medicalexpo (online medical equipment exhibition)

2, free B2B platform

1), through Google keywords ( Multi-language) search, obtain B2B platform information, register, publish information, and increase exposure

2) Search the names of competitors (peers) companies you follow through Google to obtain the other party’s exposure channels. The one who combines the best will win. , I have what others don’t have, I have the best when others have it, I transfer the excellence to others

3. Reverse development of B2B platform

1), register a B2B purchasing buyer account, especially foreign ones The B2B platform plays the role of an international purchasing buyer and contacts corresponding merchants. It can provide distribution, OEM and other cooperation opportunities. Many international brands are OEMed by Chinese companies, and competitors and peers also have cooperation opportunities.

Three: Search engine

1. Search engine information retrieval

1), search keywords, obtain agents or system integrators, or supporting manufacturers, Trading company and other information

2), retrieve well-known brand company name or brand, model and other information, and obtain first-level, second-level, third-level and more agent information of well-known brands

3) Enter localized search through multiple search engines, multiple languages, and multiple keywords. For example, in Russia, we can use [url]www.yandex.ru and www.google.ru[/url]

4), Search the names of competitors or peer companies through search engines in order to gain an in-depth understanding of the marketing tracks of competitors or peers

2. Search engine advertising

1), English key Keyword placement

2), small language keyword placement

3) Keyword advertising based on the countries or markets the company hopes to develop

Four: Customers Visits

1, make appointments with customers

1), send invitations to visit well-known agents in all industries to increase cooperation opportunities (provided that the factory strength is above average)

2), you can appropriately provide customers with budget hotels, accommodation and light meals (convenient for customers and yourself)

3), let customers deeply understand the company's advantages and expertise, and win quickly Give customers reassurance, especially in terms of research and development, quality control, after-sales service, etc.

2. Visit customers

1) Visit customers before and after the exhibition, saving a lot of costs, and It can be targeted

2), plan well, and visit old customers who have already cooperated with each other in different regions to deepen cooperation and mutual understanding

3) Regularly visit Southeast Asia and other regions Customers

4), key intended customers and valuable customers can be visited one-on-one. Going abroad is not out of reach. Don’t do foreign trade without a passport

Five: Social Media

1. Social media Internet promotion

1), brand exposure, increase all exposure opportunities for the company

2), interconnection (each platform covers Groups will have differences, intersections, and unions)

3) Use foreigners’ methods for marketing

4) Social media ranks very highly in search engines It is very helpful to the SEO of enterprises

2. Deeply explore personal relationships through social media

1), such as adding customers’ Facebook, Linkedin, Twitter and other accounts to understand customers Conduct in-depth information mining work within your network of contacts, such as the nature of customers, industry history, industry background, upstream and downstream customer relationships, customer needs, inquiry motivations, industry needs, etc., and extend simple customer development to market analysis and At the level of related expansion, we can better grasp sales opportunities and increase conversion rates. At the same time, we can expand our thinking from point to line to surface to develop more markets and customers.

2) The marketing of the network will be faster than imagined. If everyone takes advantage of it, there will be no shortage of customers. Customers are inexhaustible

Six: Industry magazines and industry websites

1. Advertising in industry magazines and websites

1), through local customer introductions

2), through self-search

3), understanding through third-party companies

4), true localized marketing

2, industry magazine and website customer development

1 ), international colleagues in advertising will also be our OEM partners or dealers

2) Understand the behavior of competitors and customer sources

3) Learn about the industry Knowledge and understanding of buyer behavior and habits

Seven: Phone calls and emails

1, Telephone communication and customer development

1), Telephone customer development

2), follow up all inquiries by phone and give feedback to customers

3), pay attention to telephone communication skills and foreign trade time difference, customs, international geography, history and culture

2, Email communication and customer development

1), focus on email subject

2), focus on email content

3), focus on email communication skills

4), confirmation of email delivery

5), mass email customer development

8: Comprehensive strength and core competitiveness

1. Comprehensive Strength core competitiveness

1), the company’s decision-makers attach great importance to foreign trade (top-level construction)

2), focus on brand promotion and publicity

3), and have a Support foreign trade elite team

4), factory buildings, relatively complete production equipment, with relevant certificates for export in line with the target market

5), strong technical and R&D comprehensive strength

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6), quality and price have certain advantages (Chinese enterprises in foreign trade mostly win in scale, price and cost-effectiveness)

7), plans to establish or have already established relatively Complete global agent system or office, branch marketing system

8), complete after-sales service system, able to handle international after-sales service

9), plan or have registered International trademarks and international domain names are well prepared to enter the international market in an all-round way