The expenses for store decoration generally include:

1. Store design fee

If you want to ensure the decoration effect and are afraid of malicious additions in the middle, the store decoration needs to be designed first. Store design is a complex mental work, and designers have to pay a lot of energy and go through repeated scrutiny before a good work is born. Many start-up bosses think that design is just a simple sketch, which is a misunderstanding. In order to cater to this idea, some decoration companies advertise "free design", which is really misleading.

therefore, the design fee in the quotation of storefront decoration mainly includes the measurement fee, scheme design fee and construction drawing design fee, which is generally about 3% ~ 5% of the whole decoration design fee. This money is not wasted, and the designed storefront has benefited a lot in terms of decoration effect and management. But also can get rid of the problems of adding items, missing items and false waste of materials.

2. Main material costs

When making a quotation for storefront decoration, be sure to check whether the quotation has the project name, quantity, unit price, combined price and total price. This can avoid the problem that some materials are shoddy or simplify the process flow, and lay a safety hazard for the owner in the future.

main materials refer to the cost of finished and semi-finished products in decoration design and construction according to the construction area or single project, such as sanitary ware, kitchen utensils, sinks, water heaters, gas stoves, floors, wooden doors, paints, lamps, walls and tiles, etc. These costs are highly transparent, and customers can generally communicate with decoration companies, accounting for about 6% ~ 7% of the total project cost.

3. Auxiliary material expenses

Auxiliary material expenses include materials that are difficult to be calculated clearly in decoration construction, such as nails, screws, glue, old powder, cement, yellow sand, wood, paint brushes, sandpaper, wires, hardware, doorbells, etc. These materials consume a lot, and it is difficult to calculate them in detail, which generally accounts for 1% ~ L5% of the total project cost. Now some decoration companies generally quote the unit price of finished product construction when quoting to the owners, without the need for the owners to calculate item by item.

4. Labor costs

Labor costs refer to the wages of workers consumed in the whole store decoration and design project, including the wages of workers who directly construct, the management fees and temporary household fees paid by workers to the labor market, the medical expenses, transportation expenses, labor insurance supplies and the mechanical consumption expenses of using tools. This cost generally accounts for 15% ~ 2% of the whole project cost.

5. Management fees

Management fees mainly include expenses incurred by decoration companies in management, including profits, such as salaries of business personnel and administrative personnel, office expenses, corporate rent, water and electricity communication fees, transportation fees, social security expenses of management personnel, depreciation expenses of fixed assets and daily expenses of enterprises. Management fee is the indirect cost of decoration engineering. It does not directly form the entity of storefront decoration engineering, nor does it belong to a certain branch (item) project. It can only be indirectly allocated to the cost of each decoration engineering. In the quotation of storefront decoration, it is stipulated in the "Guide price of decoration work fee" that the management fee is 5% ~ 1% of the direct cost. Storefront symbolizes the image of monopoly stores, so more and more operators begin to pay attention to the design of storefronts. The main goal of storefront design is to attract all kinds of past customers, so the storefront decoration design of specialty stores should be novel, unique, fresh and elegant.

1. storefront and trademark

the image of a monopoly store is closely related to its name and trademark. In recent years, many people have fallen into a misunderstanding when choosing a store name, and they have unilaterally pursued new halls and fashions, ignoring the internal relationship between the store name and the store itself, giving people a sense of neither fish nor fowl.

The name of the store should be distinctive, but not too far from the point. The name of the store can let customers know what the goods you are dealing in. In other words, the name of a food store should be like a food store, and the name of a clothing store should be like a clothing store. A good store name should have three characteristics: first, it is easy to pronounce and remember; Second, it can highlight the business nature of the store; Third, it can leave a deep impression on people.

with a good store name, you need to design a corresponding trademark. The name of the store is a literal expression, and the trademark is a pattern description, which is more likely to leave a deep impression on people. Trademarks should be simple and beautiful. This is also a good means of sales.

2. Signs and signs

In addition to the name of the store, the choice and integrity of the font should also be considered. When we walk to the street, we often see some good store names, but they are embedded in the signboard in front of the door with crooked fonts. Misspellings and traditional Chinese characters are common, and even some words are made by hand.

the signs of monopoly stores should avoid uncommon words. The purpose of the signboard is to make people understand clearly, and mystifying will only arouse customers' disgust. For example, there is no need to take a foreign name for a Chinese product monopoly store.

In recent years, signs have been increasingly adopted by monopoly stores, and have moved from plane to three-dimensional, from static to dynamic, moving in front of stores, attracting passers-by. For example, in many fast food restaurants in the United States, in order to emphasize the individuality of the store, large figures or animal statues are set at the entrance, accompanied by relaxed and pleasant advertising music, which is loved by customers. T-tea and seaweed in Shinagawa, Japan, have the same effect. A doll about one meter high is set in the store, and its shape is exactly the same as that of the owner of the store, only with comic exaggeration. It greets passers-by affably in front of the store every day, and the effect is quite good.

3. Window

The window is the "eye" of a monopoly store, and whether the face of the storefront is charming or not, this "eye" plays a decisive role. Window display is an artistic expression and an important means to attract customers. Walking in the commercial street of any commercial capital, there are countless people watching and admiring in front of the window. They are crowded and talking, as if enjoying a famous painting handed down from ancient times.

Therefore, a monopoly store must have a window, and the layout and display of the window should not be underestimated. Facts have proved that it is extremely foolish for some monopoly stores to rent out their windows to individuals to set up stalls.

warm reminder: the window design of monopoly stores should follow three principles: first, attract customers with ingenious design, avoid planarization, and strive to pursue dynamic and cultural and artistic colors; Second, customers can feel friendly and natural through some life-oriented scenes, and then produce * * * sounds; Third, we strive to leave a deep impression on our customers, and through the clever display of the window operated by our store, our customers will never forget anything. Of course, storefront design is a systematic project, including the design of storefront signs, small signs at intersections, windows, awnings, gates, lighting, materials and colors of walls and many other aspects. All aspects should coordinate with each other and plan in a unified way, so as to realize the overall style.