Uniqlo is the core brand of Japan's Fast Retailing Company. It was founded in 1984 as a small clothing store selling suits. It has now become an internationally renowned clothing brand.

The current chairman and general manager, Tadashi Yanai, introduced the hypermarket-style clothing sales method for the first time in Japan, and achieved low-cost store operations through a unique product planning, development and sales system. Triggered Uniqlo's hot sales trend.

In the 2018 list of the world's top 500 brands, Uniqlo ranked 168th.

On May 14, 2019, Japan’s Fast Retailing issued a statement saying that the information of 460,000 customers was leaked. Uniqlo responded: It does not involve Chinese websites.

Extended information:

Founder:

Tadashi Yanai, born in 1949, Chairman and CEO of Japan's Fast Retailing Co., Ltd. CEO.

Masayoshi Yanai said in "The Secret of Uniqlo's Global Popularity": The growth process of Uniqlo is a process that has experienced countless failures. They have experienced the anxiety of not being able to get financing from banks, the embarrassment of "clothes are selling well because of their low price, but people immediately cut off the logo after buying them back", the madness of desperately expanding their stores in the rush to go public, and the embarrassment of being The pain of consumers being left out and alienated.

But it was the experience and lessons learned from these failures that led Yanai to success. "The Secret of UNIQLO's Global Popularity" is like a collection of Yanai Masaru's mistakes. Here, he unequivocally reveals the reasons for the company's sluggish performance and the factors that led to its failure to expand overseas. He also unreservedly reveals his unique business philosophy and management. The technique is fully presented to the readers.

Baidu Encyclopedia - Uniqlo