(Adopted at the second meeting of the Management Committee of the China Marketing Association)

Chapter 1 General Provisions Article 1 The China Marketing Association (full name in English, abbreviated as CMA) shall be based on national regulations. Laws and regulations are established and this charter is formulated. Article 2 The China Marketing Association is a non-profit national industry organization voluntarily formed by groups and individuals from the business community, marketing academic circles, academic education circles, etc. who are interested in promoting the development and prosperity of marketing in China. It has obtained the legal person status of a social organization in accordance with the law and accepts Business guidance and supervision of relevant government agencies. Article 3 The purpose of the China Marketing Association: to develop China's marketing cause, promote the development of the industry, create the glory of national enterprises, enhance the international influence and competitiveness of China and Chinese regional groups and enterprises and institutions, and provide ideas and guidance for relevant national agencies to formulate industry policies. help. Article 4 The mission of the China Marketing Association: to create and improve the domestic marketing consulting professional system, to provide professional services for Chinese enterprises to successfully enter the international market, for the standardization and sustainable development of Chinese small and medium-sized enterprises, and for international enterprises to successfully enter the Chinese market. Marketing consulting services; disseminate marketing knowledge and skills, promote the most practical and modern marketing concepts, cultivate marketing talents, standardize marketing behavior, cultivate an orderly marketing environment, broaden industry marketing space, and promote the rapid development of various industries. Article 5 The work objectives of the China Marketing Association: to perform industry service functions, create and improve the certification system for the Chinese marketing consulting industry; protect the legitimate rights and interests of members, protect the intellectual property rights of marketing practitioners and works, safeguard the legitimate rights and interests of enterprises; cultivate a professional marketing team , build a professional marketing network, design efficient marketing terminals, and explore marketing profit models. Article 6 The China Marketing Association is located in Beijing, China.

Chapter 2 Business Scope Article 7 Functions and Business Scope (1) In accordance with the requirements of relevant national policies and legal regulations, represent the common interests of members, safeguard the legitimate rights of members, and guide and promote the industry Self-discipline management and fair competition (2) Establish a complete member information system, strengthen member management, and promote the development of the association (3) Accept commissions from relevant institutions, improve the construction of industry standards, and conduct industry topic research and project research (4) Actively carry out international cooperation academic exchanges and cooperation, actively introduce international advanced marketing theories and practices, promote the marketing management level of Chinese enterprises and the development of China's marketing industry; create an international business exchange and cooperation platform, guide domestic enterprises to participate in international cooperation and competition, and provide international investment in China Enterprises provide market and management consulting (5) Research and provide industry talent qualification evaluation, certification, and assessment systems to promote the professionalization process of talents (6) Provide professional training and consulting services to enterprises, institutions and individuals to improve organizational and personnel management Work level (7) Review and reward scientific and technological achievements that have played a significant role in the progress of the industry, commend and encourage enterprises, organizations and individuals that have made outstanding contributions to the progress and development of the industry; review and reward brands with marketing power and value (8) ) Cultivate and reserve industry professionals, and recommend outstanding professionals to the society (9) Research and disseminate valuable marketing management experience in the industry, and actively promote business cooperation and exchanges among members and industries (10) Actively develop information carriers, Establish information exchange and dissemination channels for Chinese enterprises, organizations and related institutions, expand the visibility and influence of institutions or brands, and provide members with valuable market information resources. Article 8 Service scope within China and the Chinese community (including Hong Kong, Macau, Taiwan and Chinese communities in other countries) marketing, planning, consulting (non-legal and non-certified accounting), custody, brokerage and intermediary and other similar work categories and enterprises, individuals and groups engaged in work categories related to this industry , all fall within the industry service scope of the China Marketing Association.

Chapter 3 Membership Article 9 Membership Composition Any individual or group that recognizes this charter and meets the membership regulations and conditions can apply for membership. Membership is divided into: individual members, group members, council members, standing council members and honorary members. Article 10 Membership System The China Marketing Association implements a membership registration system and implements institutional management of members in accordance with the provisions of the "China Marketing Association Membership Management Regulations" specially promulgated by the Association Management Committee. Membership registration is required once a year.

Article 11 Member Rights: The China Marketing Association shall, in accordance with the provisions of the "China Marketing Association Membership Management Regulations", protect members' rights to elect, be elected, criticize and make suggestions in the association, as well as participate in various activities of the association and enjoy membership services and other related rights; members Membership is voluntary and withdrawal is free. Article 12 Member Obligations Members must abide by the association's charter, implement the association's resolutions, actively pay membership dues and participate in various activities of the association. Article 13 Honorary Member Domestic and foreign individuals who have made special contributions to the Association and experts and scholars with high academic prestige and social influence may, upon discussion and approval by the Association, be awarded the title of Honorary Member and be given relevant positions in the Association. Article 14 Membership Relations Members should always keep abreast of local market trends and transmit relevant information to the association and relevant member units in a timely manner to enhance exchanges and promote cooperation. Members should coordinate bilateral relations and carry out business cooperation in the form of agreements. They can act as agents for each other and achieve mutual benefit.

Chapter 4 Organizational Structure Article 15 Member Congress The Member Congress adopts democratic management and collective voting system. Its powers are: (1) Formulate and modify the charter (2) Listen to the work report of the management committee (3) Review matters proposed by the Board of Directors and members (4) Decide on termination matters (5) Decide on other major matters Article 16 The General Assembly convenes a member representative meeting. Each term is five years. If the term needs to be advanced or postponed due to special circumstances, the term must be The management committee votes and approves, and is approved by the society registration and management authority, but the extension of the term shall not exceed one year at most. Article 17 Leading Body The leading body of the China Marketing Association is the Management Committee of the China Marketing Association, which is responsible for the daily work of the association. The management committee is composed of several executive members, including the executive chairman, secretary-general, chairman, etc. The Management Committee has a term of five years and holds an executive meeting every year. Article 18 Management Committee The Management Committee must be attended by more than 2/3 of the executive members before it can be convened, and its resolutions must be approved by more than 2/3 of the members present at the meeting to take effect. The functions and powers of the Management Committee: (1) Prepare for the general meeting of members and implement the resolutions of the general meeting (2) Determine other major matters concerning the development and management operations of the association (3) Supervise the implementation of the articles of association and resolutions (4) Conduct daily work and financial affairs Management (5) Appoint the main person in charge of the internal organization (6) Decide on the admission or removal of members (7) Decide on the establishment of offices and special committees (8) Develop internal management systems (9) Decide on other major matters Article 19 Management In principle, the chairman of the committee and the permanent chairman of the China Marketing Association Management Committee do not concurrently serve as the legal representatives of other groups.

The permanent chairman of the Association Management Committee shall exercise the following powers: (1) Convening and presiding over the meetings of the Management Committee and its standing working meetings (2) Inspecting the resolutions of the Member Congress, the Management Committee, the Board of Directors and the Standing Council , Implementation of decisions (3) Signing relevant important documents on behalf of the association Article 20 The president shall be nominated by the management committee and appointed by the permanent chairman of the management committee; other responsible persons such as the vice president and secretary-general shall be nominated by the management committee produce. One president; several honorary presidents; one executive president; one executive vice president; several vice presidents; one secretary-general; one executive deputy secretary-general; several deputy secretaries-general; if so When the president is unable to perform his duties due to special reasons, the executive president or executive vice president shall preside over the work.

The president, vice president, secretary-general, and deputy secretary-general of the association must meet the following conditions: (1) Adhere to the party’s line, principles, and policies, and have good political quality; (2) Have a greater influence in the academic or business field of the industry (3) The maximum age of the president, vice-president and secretary-general shall not exceed 65 years old. (4) Good health and strong work ability. (5) Not subject to criminal punishment depriving political rights. (6) Have full capacity for civil conduct. Article 20 Article 1 Secretary-General The Secretary-General of the China Marketing Association shall exercise the following powers: (1) Preside over the daily work of each office and organize the implementation of the annual work plan (2) Organize branches and special committees to carry out their work (3) Nominate the deputy secretary-general and various The candidates for the main persons in charge of the offices, special committees and branches shall be submitted to the Standing Council for decision (4) Decision on the employment of full-time staff of each office, special committees and branches (5) Attendance at the Management Committee and the Board of Directors Meeting (6) Handle other daily operation and management matters such as authorization of the association (7) The deputy secretary-general works under the leadership of the secretary-general Article 22 Branches and committees Branches and committees shall exercise the following powers: (1) Preside over the daily affairs of the branch or committee work, and cooperate with the association to implement the annual work plan; (2) Organize members and committee members under its jurisdiction to carry out work (3) Nominate candidates for the main person in charge of the branch or committee, and submit them to the Standing Council for decision (4) Decide on the full-time work of the branch or committee Recruitment of personnel (5) Handling other daily operation and management affairs of the branch or committee (6) Reporting work status to the association every six months

Chapter 5 Board of Directors Article 23 Board of Directors Identity The Board of Directors is the association It is a project execution management organization that independently carries out the daily work of project research and development and fund use, and is responsible to the management committee and governing units. Article 24 Standing Council The China Marketing Association Council has a Standing Council, which is composed of the Chairman, Vice Chairman and Executive Directors of the Council. Article 25 Chairman: The Board of Directors of the China Marketing Association shall have a chairman, several vice-chairmen and several standing directors. The chairman of the board of directors of this association must meet the following conditions: (1) Adhere to the party’s line, principles, and policies, and have good political quality (2) Have a greater influence in the academic or business field of the industry (3) Be in good health and have strong work ability ( 4) Have not been subject to criminal punishment of deprivation of political rights (5) Have full capacity for civil conduct

Chapter 6 Funding and Asset Management Article 26 Funding Sources The China Marketing Association is a non-profit organization, and its funding sources include: : (1) Income from membership fees (2) Government funding (3) Funding or donations from relevant domestic and foreign units, groups and individuals (4) Other legal memberships (5) Income from activities or services within the approved business scope (6) Interest and other legal income Article 27 Use of Funds China Marketing Association funds must be used for the development of the business scope and undertakings stipulated in this Articles of Association, as well as for staff wages, benefits and other expenses. They may not be misappropriated for other purposes, and may not be used among members. Distribution; the association temporarily needs to raise funds to hold large-scale activities, which must be approved by the management committee; the wages, insurance, benefits, and treatment of the association's full-time staff are implemented in accordance with relevant national regulations. Article 28 Fund Management The China Marketing Association has established a strict financial management system to ensure that accounting information is legal, authentic, accurate and complete; the association is equipped with professionally qualified accountants, and accountants are not allowed to concurrently serve as cashiers; accountants must perform accounting calculations. Implement accounting supervision; when accounting personnel are transferred or resign, they must go through the settlement procedures with the takeover personnel. Article 29 Asset Composition The assets of China Marketing Association include tangible assets and intangible assets. Tangible assets include fixed assets, office equipment, book funds, accounts receivable, and other equipment and items purchased by the association with funds. Intangible assets include Goodwill rights, name rights, trademark rights, etc. Article 30 Asset Management The asset management of China Marketing Association must implement the financial management system prescribed by the state and accept the supervision of the general meeting of members and the financial department. The final account report of the previous year and the budget report of the current year are prepared in January of each year and submitted to the management committee for review and to the relevant national departments for filing. If the source of assets is state appropriation or social donation funding, they must accept the supervision of the audit agency and report the relevant information Announce it to the public in an appropriate manner; any unit or individual may not appropriate, privately distribute or misappropriate the association's assets.

Article 31 Asset Use Members and governing units of the China Marketing Association may authorize the use of the association’s unified name, graphic marks and iconic items (business cards, company flags, etc.) in accordance with regulations; the association’s tangible assets are used in accordance with the relevant regulations of the Management Committee implement. Article 32 The China Marketing Association designates Beijing North New World Planning Consulting Co., Ltd. as a member service unit to carry out various business activities related to the association’s purpose and business. Chapter 7 Amending the Charter Article 33 Conditions for Amending the Charter To amend the Charter of the China Marketing Association, some of the following conditions must be met: (1) The provisions of the Charter are obviously inconsistent with social reality and hinder the construction and development of the association (2) The content of the Charter is in line with relevant national policies There are conflicts and deviations in laws and regulations (3) The principles of the articles of association are not compatible with the common interests of members, and members have made numerous inquiries and suggestions for modifications (4) In order to promote the construction and development of the association, some clauses need to be added or abolished according to the situation (5) According to management The resolutions of the committee, the Member Congress and the Board of Directors need to be revised as necessary. Article 34 Procedure for Amending the Articles of Association. Modification of the Articles of Association of the China Marketing Association must be jointly initiated by more than one-third of the seats in the Member Representative Assembly. Three members of the Member Representative Assembly It is approved by voting by more than two-thirds of the seats and submitted to the Management Committee for review and promulgation. The revised articles of association of the China Marketing Association must be reviewed and approved by relevant national departments within 15 days after being approved by the member representative conference, and reported to the society registration and management authority for approval before taking effect.

Chapter 8 Termination and Suspension Article 35 Conditions for Association Termination When the China Marketing Association encounters the following circumstances, it may be terminated and disbanded through necessary procedures: (1) Force majeure causes the association to be unable to continue to operate (2) ) The association suffered a huge loss of funds and was unable to improve and continue to operate (3) Ordered to stop by the registration management authority (4) The management committee unanimously approved the suspension of the association's operations

Article 36 Association Termination Procedures Termination of the China Marketing Association When disbanding, the management committee shall propose a termination motion, which shall be approved by a vote of three-quarters of the membership congress and submitted to the competent authority for review and approval, before the termination procedure can be entered. Article 37 Termination of the Association Before the termination of the China Marketing Association, a liquidation organization must be established under the guidance of the national insurance regulatory department and relevant agencies to clear out claims and debts and deal with the aftermath; during the liquidation period, no activities other than liquidation will be carried out. The China Marketing Association shall be terminated after the deregistration formalities are completed by the national association registration and management authority; the remaining property of the association after its termination shall be used for the development and development of the association under the supervision of relevant state departments and the national association registration and management authority in accordance with relevant national regulations. Causes related to the purpose of the association. Article 38 The Association Suspends the China Marketing Association. When the following circumstances occur, the association may suspend its operations with the approval of the Management Committee: (1) The association is unable to operate smoothly due to force majeure and needs to wait for an appropriate opportunity to resume operations. (2) The association’s funds are in deficit. , needs further improvement before resuming (3) ordered to suspend and rectify by the registration management authority (4) the management committee unanimously approved the suspension of the operation of the association

Chapter 9 Supplementary Provisions Article 39 These Regulations are governed by China Marketing The Standardization Committee of the association is responsible for drafting it, which will be finally approved and adopted by the China Marketing Association Management Committee and will be implemented from the date of promulgation. Article 40 The content and implementation standards of these Regulations are ultimately interpreted and supervised by the China Marketing Association Management Committee. Article 41 The copyright and copyright of these Regulations belong to the China Marketing Association.