the genuine NBA LOGO is Jerry West's sideways dribbling; The whole logo consists of three colors: red, white and blue, which is the same as MLB (Major League Baseball). Siegel explained that it is to "create a visual harmony between the logos of the two leagues".
According to the designer of the NBA logo, the prototype of the NBA logo is definitely Jerry West. But the NBA has never admitted this, because Jerry West can ask for a very high portrait use fee.
second, the logo of CBA is "the face of basketball", which implies that it has something to do with the sponsor Anta, but the main performance is Peking Opera facial makeup.
The original CBA logo was based on the NBAlogo and highlighted by Wang Zhizhi's dunk; Later, it was changed to handprint basketball and finally changed to "the face of basketball".
third, in 25, "the face of basketball" will replace "handprint basketball" and become the new speeding basketball in CBA league. Designers skillfully use the lines on the surface of basketball to create a shape similar to the mask of Chinese Peking Opera through artistic creation. Make the whole logo have the intrinsic charm of China culture and a sense of the times in line with international standards. There are five colors on the logo, symbolizing five continents. The saturation of various colors is deliberately lowered to achieve the effect of flow.
most of CBA trademarks have been registered by Beijing China Basketball Sports Development Center
CBA registration number: 459943 Class 41 trademarks have been registered
Applicant: Beijing China Basketball Sports Development Center
Application date: April-August, 25
Announcement date of preliminary examination: 1129 Announcement date of preliminary examination: July, 28. Related reports
The overall pattern of the new logo is mainly a basketball flying upward. The designer skillfully uses the lines on the surface of the basketball to create a shape similar to the mask of Chinese Peking Opera through artistic creation. There are five colors on the logo, symbolizing five continents. The saturation of various colors is deliberately lowered to achieve the effect of flow.
The designer said: "The Chinese Basketball League must have a unique China identity, so it draws lessons from the composition of Facebook, and combines its line trend with the basketball texture to make the logo not only have China cultural heritage, but also have a sense of the times."
Li Yuanwei, director of the Basket Management Center, said: "In the past, we didn't know enough about the visual identity system in the planned economy. Now we are trying to create the brand of CBA, and the visual identity is very important. The launch of the CBA special business development logo marks a new stage in the preparation of the CBA professional league and is a major action for the Basketball Association to further build the brand of the event. "
after the development of the new logo, the original CBA logo "Handprint Basketball" will become the special business promotion logo of chinese basketball association, while the logo of the silhouette shooter created at the earliest time will become the official logo of the Basketball Association, and "Basketball Face" will only be used for the promotion of CBA league.
Xiao Hongan, director of the development department of the basket tube center, said: "The development of the new logo is divided into three stages. The first is to register patents and trademarks, the second is to negotiate industrial development plans, and the third is to launch related products. In the future, fans can buy clothes, shoes and other goods with this logo. "
it's on some of Anta's clothes!