Current location - Trademark Inquiry Complete Network - Trademark registration - Green Arrow chewing gum, why is it called Green Arrow?
Green Arrow chewing gum, why is it called Green Arrow?

Because his head office is Wrigley Company

At the end of 1892, William Legley Jr. felt that he finally saw his dream entrepreneurial opportunity: launch his own chewing gum brand and spend his whole life Just get it right. William Legg Jr. used his last name "Leggley" as the name of his chewing gum brand. However, for consumers in non-English-speaking areas around the world, especially in Asia, they all changed the name of William Legley Jr.'s chewing gum brand to "Wrigley" based on the eye-catching arrow-shaped logo on its product packaging. His company's name was changed to "The Wrigley Company."

At that time, William Legley Jr., who was short of funds, could only find a chewing gum manufacturer first, entrust them to produce it for him, and then put it into his own Wrigley chewing gum wrappers.

In 1893, the now world-famous juice-flavored Yellow Arrow gum, mint-flavored White Arrow, and Green Arrow gum came out one after another.