Zheng Yuanjie successfully defended his rights in the Shu Kebeita case. What was the whole story?

Shuke Beita is a character written by Mr. Zheng Yuanjie, who left a good impression on many people in their childhood. Mr. Zheng Yuanjie accidentally discovered in 2018 that the Shukebeta trademark had been registered. This belonged to Nanjing Shukebeta Pet Products Co., Ltd. This company mainly operates the pet food business, so Mr. Zheng Yuanjie started the road to rights protection.

Because this involves the company’s name and trademark, Mr. Zheng Yuanjie’s approach is to first ask the company to change its name, and then apply for trademark cancellation. Mr. Zheng Yuanjie submitted an application to the National Trademark Review and Adjudication Board, believing that the trademark was invalid, and reported to the Nanjing Municipal Administration for Market Regulation, believing that the company was infringing.

After more than two years of review, the Nanjing Municipal Administration for Market Regulation believed that Shukbeta was not suitable as a company name and asked the company to change its name. During the change period, its name was changed from the company's unified social credit code instead. Zheng Yuanjie also posted on social networks that the company was trying to contact him during the trial to discuss cooperation matters. He personally believed that infringement had occurred and was unwilling to cooperate with this company. He also said that this company was just a company in Nanjing. It is just an enterprise and does not affect its cooperation with other enterprises in Nanjing.

Mr. Zheng Yuanjie was forced to become a rights protection expert by some unscrupulous companies. His characters "Pipilu", "Lu Xixi", "Shuke", and "Beta" have all been maliciously registered. These infringing trademarks are canceled through appeals. This also shows that our country's awareness of rights protection is increasing, and the protection of intellectual property rights is increasing. This is also a good manifestation of the country's democracy and rule of law.

Zheng Yuanjie is our childhood king. His education model is similar to Guo Degang’s, and he is willing to provide many excellent works to everyone. What do you think of Mr. Zheng Yuanjie’s rights protection? Welcome to leave a message and comment!