After entering the mouth, it is soft and chewy, cool and light, the soup is watery, smooth and moisturizes the throat, and the spicy, salty and slightly sweet taste can immediately make your mouth water, and it can be eaten with cold noodles. Greatly increases appetite. The more you eat, the spicier it gets, and the spicier it gets, the more you love it, until it is refreshing, soul-stirring, and has a long aftertaste, giving people a mellow enjoyment. In addition, cold noodles are economical and affordable, and can be accepted by ordinary people. In Jixi, cold noodle restaurants are everywhere, and everyone eats cold noodles. Everyone loves cold noodles, and it’s not shabby to treat guests with them. Precisely because cold noodles have a broad mass base, nearly 20 years ago, Jixi was selected as the "Prince of Cold Noodles" and "Queen of Spicy Dishes" through the news media. Not to mention the enthusiasm of the people, many cold noodle restaurants are flocking to it. Nowadays, there are still smart bosses who have registered names such as "Super Cold Noodles" and implemented exclusive trademarks. The cold noodles business has also incorporated modern consciousness, and some have even introduced Korean-style cold noodles. There are nearly 500 cold noodle-based restaurants in Jixi, with annual sales of more than 100 million yuan and profits and taxes of more than 20 million yuan. The Koreans in Jixi also take advantage of their "popularity, geography, kinship, and resources" to continuously promote the Korean national daily diet brand. For example, Jilin Township in Jidong County and Yongfeng Township in Chengzihe District around Jixi have formed a large scale. The daily diet and daily snacks of the Korean people have been developed as large-scale specialty industries, forming a specialty catering industry that mainly deals in cold noodles, spicy dishes, dog meat, and fish pots, and also sells the self-brewed "Magri" rice wine. , similar to Han rice wine, but slightly sweeter. These concentrated cold noodle restaurant groups in the countryside have strong radiation power and have become a new place for city people to eat cold noodles.