1. A logo is a symbol.

2. A trademark is a type of logo.

3. A logo is not necessarily a trademark.

4. A trademark can be text, pattern, letter, sound, 3D logo or any combination of several forms.

LOGO is a means of influencing and promoting user behavior, and it is also a specific communication method. Many companies regard LOGO as the visual representation of the brand and the emotional link between the brand and users.

But, believe it or not, LOGO and icon are two different things. The LOGO is part of the brand design, but the icon exists as a shortcut and entrance. To fully understand the difference between the two, we have to start from the operating rules of brand design and business.