Symbols not only indicate the existence of things, but also include the overall embodiment of purpose, content, nature, proposition and spirit. At the same time, the information will be quickly and accurately disseminated to the public and social organizations in a specific and clear form. Signs include government agencies, enterprises, associations, activities and other emblems, trademarks and logos, which are three different main contents in logo design, and they have many similarities and differences.
Signs of government agencies, enterprises, associations and activities are also called emblems. It evolved from the badge. Badges, also known as family badges, were originally used by individuals and families, and then by government agencies, enterprises and organizations. Fixed signs are also used, each of which
Assemblies, activities, festivals and commemorative activities are also represented by badges.
Signs are used in political, economic and social groups, organizations and professional and social activities. Represent the image of government agencies, companies, factories, schools, publishing houses, restaurants, shopping malls, etc. Symbolic graphic symbols represent the nature, characteristics, ideas and spirit of meetings, performances, exhibitions and sports meetings.
Trademark is a sign made by an enterprise to distinguish different manufacturers of goods, different types and brands of the same product, and certain business activities such as trade, commerce, transportation and service. It becomes a trademark after being examined and approved by relevant government departments. Trademarks are managed according to law, so enterprise trademarks enjoy the exclusive right to use trademarks, and brand names and trademarks are protected by law, and no other enterprise may imitate or use them. Therefore, a trademark is a legal term, that is, a manufacturer's corporate logo, a product's brand logo or a commercial industry logo that enjoys legal protection. At present, enterprise trademarks can be registered in most countries in the world and are protected by national laws. Trademarks can be further divided into three categories: enterprise trademarks, brand trademarks and commercial industry marks.
Public symbols are identification symbols used in public places. It should be a symbolic figure that can be recognized and understood by most people, and it has practicability beyond language, region and national boundaries.