A three-dimensional trademark refers to a trademark consisting of a three-dimensional mark or a three-dimensional mark containing other marks. A three-dimensional trademark can be the shape of the product itself, the packaging of the product, or other three-dimensional marks. When applying for registration of a three-dimensional trademark, the applicant shall state this in the application. If it is not declared, it will be regarded as a two-dimensional trademark. Nowadays, many companies will register trademarks, not only text, pattern, and even three-dimensional trademarks. So, what are the differences between three-dimensional trademarks and ordinary trademarks?

Compared with two-dimensional flat trademarks, due to the addition of one-dimensional elements, three-dimensional trademarks have a wider space for change, more diverse forms of expression, richer expression content, and can reflect more differences. sex and prominence. Especially in today's information age, where people's daily work and life consumption are increasingly dependent on the Internet, three-dimensional trademarks have unlimited development potential because they are suitable for presentation on the Internet.

For three-dimensional trademarks, my country’s Trademark Law and related regulations and judicial interpretations have made some special requirements. For example, if a registered trademark is applied for with a three-dimensional mark, the shape is only generated by the nature of the product itself, in order to obtain technical effects. However, the required shape of the goods or the shape that makes the goods have substantial value shall not be registered. These special requirements bring special challenges to the selection and establishment of three-dimensional trademarks. In practice, some applicants and users of three-dimensional trademarks do not have a deep understanding of the particularities of three-dimensional trademarks and fail to grasp their rules, resulting in frustration in trademark registration applications or use. The lessons are worth learning from.

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