In 2013, the Sanlu brand, whose reputation was severely damaged due to the melamine incident, relied on organic grain to "re-emerge". According to media reports, Zhejiang Sanlu Industrial Co., Ltd. purchased the "Sanlu" trademark through auction in 2009, and its main series of organic whole grains is now on the market. The company’s official website is indeed using the “Sanlu” trademark, and its homepage reads “Sanlu Organic Noodles.”
Due to the melamine incident, Sanlu, a dairy company in Shijiazhuang, Hebei Province, went bankrupt. Its assets were bid for three yuan, and its brand was also auctioned. One buyer paid 7.3 million yuan for the brand. According to media reports, the Sanlu brand was finally won by Jiang Xinhua, general manager of Zhejiang Sanlu Industrial Co., Ltd. The company that recently purchased the "Sanlu" trademark through a bidding process has launched a series of organic whole grains after several years of research and preparation. Listed.
The official website states that the company has been undergoing four years of preparatory work. Its main products are organic instant noodles, straight noodles, whole grains and other series of organic whole grain products. There are also a number of other products with considerable Products with market prospects are in the development and trial stage and will be put on the market soon.
On the morning of March 4, 2009, Sanyuan successfully acquired Sanlu assets for 616.5 million yuan. The starting price of the asset package was 600 million yuan. According to the relevant person in charge of the Shijiazhuang Intermediate Court, the starting price of this auction is 600 million yuan. Hebei Jiahai Auction Co., Ltd. will serve as the main auction unit, together with Hebei Dongfang Auction Co., Ltd. and Hebei Provincial Auction Headquarters Co., Ltd. *** Auction of some bankrupt assets of Sanlu Group.
The "joint auction body" formed by Sanyuan Group and Hebei Sanyuan, a wholly-owned subsidiary of Sanyuan Food, finally successfully auctioned Sanlu assets for 616.5 million yuan without any suspense. Sanyuan's "joint auction body" submitted an "application for bidding for the bankruptcy property of Shijiazhuang Sanlu Group Co., Ltd." to the auction company, and also paid a deposit of 200 million yuan.
Fan Xueshan, director of Sanyuan Food, once said that the estimated value of bidding for Sanlu's bankrupt assets is 800 million yuan, and the highest bidding authority granted by the extraordinary shareholders' meeting is 110, that is, the bidding price shall not be higher than 880 million yuan. Today, Sanyuan successfully acquired Sanlu assets for 616.5 million yuan, which means that the bidding price does not require a new shareholders' meeting to be discussed.