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Case Analysis Bamboo Leaf Green

1. Break the routine and take the road of innovation

Through analysis and research on the market, we broke the traditional tea sales model and developed an operating model of our own enterprise;

2. Strategic brand positioning

The corporate strategy is to transform from "popular brand" to "well-known brand" and reorganize the market, starting from many aspects such as anti-counterfeiting, advertising, and new packaging.

3. Transformation from "quality" to "quality"

Comprehensively improve the company's internal software and hardware facilities, and transform daily normal quality management into quality management;

4. Adopted a "diversified operation" model

We broke away from the traditional dependence model such as acquisitions and developed a "one-stop" service operation model; in the local dialect, "you don't have to look at other people's faces to act." Fully upgraded.