1. Convenient for Chinese people to use. China is the largest market. Sina and phoenix are still inconvenient for Chinese people to spell, so the most popular homepages in Internet cafes are navigation websites such as hao123. 2. Facilitate internationalization. After all, most of the best countries in the world now use the Latin alphabet. 3. Trademark registration is a must. For example, Lenovo used to be called legend in English. What a good word. Everyone thought this name was good, but it had long been snatched away in other countries, so it had to mix up its own word. There is even a saying that Google was called Google because googol was registered.