Legal subjectivity:

1. Different objects. A trademark is the logo and name part of a brand. A brand is a comprehensive symbol, which also includes the trademark part. 2. The categories are different. Trademarks belong to the legal category, while brands belong to the market concept. Trademarks are more about how to apply legally and use them legally for publicity. Branding helps better sales and builds customer loyalty. 3. Ownership is different. The trademark is in the hands of the company, while the brand is more in the minds of customers. Trademark ownership belongs to the enterprise, and the brand is in the minds of consumers. 4. Legal protection is different. Trademarks can be protected by law, but brands that have not obtained trademark rights through registration are not protected by law. Legal objectivity:

Article 9 of the "Trademark Law of the People's Republic of China" The trademark applied for registration shall have distinctive features that are easy to identify and shall not conflict with the legal rights previously obtained by others. The trademark registrant has the right to indicate "registered trademark" or registered mark. Article 11 of the "Trademark Law of the People's Republic of China" The following signs shall not be registered as trademarks: (1) Only the common name, graphics, and model of the product; (2) Only directly indicating the quality and main raw materials of the product , function, purpose, weight, quantity and other characteristics; (3) Other lack of distinctive characteristics. If the signs listed in the preceding paragraph acquire distinctive features through use and are easy to identify, they may be registered as trademarks. Article 48 of the "Trademark Law of the People's Republic of China" The use of trademarks as mentioned in this Law refers to the use of trademarks on goods, commodity packaging or containers, and commodity transaction documents, or the use of trademarks for advertising, publicity, The act of identifying the source of goods at exhibitions and other commercial activities.