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The origin of Hongxing Erguotou
56 degrees and 55 degrees are only one degree apart. According to relevant national regulations, the actual alcohol content should be plus or minus one degree. The wine with 55-56 degrees can be marked with 55 degrees or 56 degrees. Under the same brand and standard, there is no fundamental difference in quality between 55 degrees and 56 degrees Erguotou. Before 1986 10, the Erguotou made in Beijing was 65 degrees. Sixty-five degrees has become the characteristic and tradition of Beijing Erguotou. In order to carry out the instructions of the central leadership at that time to advocate drinking low-alcohol and cultivate new drinking habits, Beijing Erguotou was reduced from 65 degrees to 55 degrees, and the Beijing Municipal Price Bureau approved the reduction without lowering the price. Hongxing Erguotou also dropped from 65 degrees to 55 degrees. So how did 56 degrees appear?

1953 1 month 16, Beijing Dong Jiao Brewery was officially handed over from the municipal monopoly company to the Sugar and Liquor Industry Administration of the Central Ministry of Light Industry, and was renamed as the state-owned Beijing Brewery.

1On August 20th, 965, Beijing Light Industry Bureau established Beijing Beer General Factory according to the instructions of relevant municipal departments. Beijing General Brewery consists of Beijing Brewery, Beijing Brewery, Beijing Brewery and Shuanghesheng Brewery, and is under the centralized management of Changping Brewery, Daxing Brewery, Shunyi Yangzhen Brewery, Niulanshan Brewery and Tongxian Niu Bao Tun Brewery.

1987 10 10 On October 24th, according to the approval of the Organization Department of the Municipal Party Committee and the Municipal Economic Commission, five enterprises, including Beijing Alcohol Factory, were handed over to Beijing Light Industry Corporation for direct leadership and management, and the administrative management of Beijing Brewery was changed to an economic entity.

1986 10, Beijing Erguotou implemented the local price reduction policy, and the major wineries in Beijing reduced the price of Erguotou from 65 degrees to 55 degrees. Beijing Alcohol Factory, which was separated from Beijing Beer General Factory, produced 56-degree Red Star Erguotou for Erguotou of other beer general factories (both the alcohol factory and the beer general factory are directly led by the Light Industry Bureau and use the same brand of Erguotou), which was successful in the Beijing sales market. At that time, a bottle of 56 degrees was hard to find. Consumers think that 56 degrees is authentic. In fact, wine companies understand that 56 degrees and 55 degrees are the same thing.

Long-term separation must be combined 199 1 year 1 month 65438+8, the Municipal Economic Commission and a light industry corporation informed that Beijing Beer General Factory and Beijing Alcohol Factory would be merged by 199 1 year 1 In order to maintain market order, Beijing Beer General Factory still produces 55-degree Red Star Erguotou with the logo of the General Factory, and the alcohol factory still produces 56-degree Red Star Erguotou with the logo of the alcohol factory.

It was not until 1992 that unified sales were implemented that the logo of the alcohol factory was cancelled. 56-degree Erguotou is mainly in Beijing, and 55-degree Erguotou is sold to other cities.