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Will the popularity of Douyin be limited?

1. Congenital current limitation

Congenital current limitation: As the name suggests, it means that there is a problem with your account itself, resulting in no traffic for the work from the beginning.

The main reasons for congenital traffic limitation are the following aspects:

1. Illegal use of account nicknames, Douyin accounts, avatars, personalized signatures, and homepage background images.

a. Personal information is frequently modified;

b. There are illegal words in the content;

c. Leave contact information (such as Weixin, Wei, scarf, buckle q, etc.), was detected by the platform, and now Douyin is gradually eliminating this type of behavior.

2. Frequently log in and out of the account, and frequently change devices.

3. Register and run multiple accounts in batches with the same mobile phone and IP.

4. Log in to multiple accounts (more than 5) under the same WiFi at the same time.

5. The account's time and space positioning changes too quickly (Beijing one moment, Hainan the next), and it is discovered by using unofficial software such as simulators to open it.

The solution to the congenital current limitation is actually very simple:

1. Operate your Douyin account normally, complete real-name authentication, bind your mobile phone, and be able to associate with a third-party account (WeChat , Weibo, QQ, Toutiao) are all associated;

2. Ensure 1 machine, 1 card, 1 number, and perform normal account interactions (repost, like, follow, collect, etc.);

< p>3. The account nickname, Douyin account, avatar, personalized signature, and homepage background should be simple and clear, and no illegal words or illegal operations should be included.

2. Low-quality current limiting

Low-quality current limiting corresponds to low-quality accounts.

On Douyin, a large number of creators just think it is interesting and usually post it for fun, or they are confused and imitate whatever is popular and get angry randomly.

Not to mention that the works are confusing, many videos themselves have many problems. If things go on like this, they will easily be judged as "low-quality accounts" by the system.

The main reasons for low-quality streaming are as follows:

1. The direction of the work is confusing and not vertical enough;

2. The video is blurry, the picture is stretched, and distorted , no content (Douyin hopes to provide users with clear and beautiful content. If it makes people uncomfortable to watch, it will definitely be restricted);

3. The video is less than 7 seconds (on the one hand, the time is too short , is not enough to express the complete content; on the other hand, Douyin clearly stipulates that videos shorter than 7s are not recommended).

It’s actually not that difficult to improve the quality of your account:

First of all, you can’t shoot randomly. Only when the video is watchable will fans interact with you and enter greater recommendations. Pool gets more exposure.

Secondly, the positioning style of the account should be clear, with one or two outstanding features, so that fans can like you and the platform can continue to recommend you to accurate fans.

Third, you can pay attention to similar large models, see how others do it, imitate first, and then innovate.

3. Illegal operation and current limit

At present, most friends who consult Douyin’s current limit have the problem here.

The following illegal operations can easily lead to account restriction:

1. Hard advertising

a. Account nickname, Douyin account, avatar, personalized signature, homepage background The external contact information (such as Weixin, Wei, Weibo, QQ, etc.) is left in the picture;

b. The content of the video is obviously a marketing advertisement;

c. WeChat and Weibo appear in the video , Taobao and other information;

d. Product logos, WeChat IDs, mobile phone numbers, and QR codes appear in the video for a long time (more than 3 seconds);

e. Other platforms appear in the video , APP and tool watermarks;

f. Orally broadcast advertisements and products;

g. Obvious behaviors of attracting traffic, selling goods, and promoting during the live broadcast.

2. Repost comments, likes, and private message operations that violate regulations

a. Reply to user comments and private messages quickly and in large quantities;

b. Reply messages contain (WeChat, mobile phone , product names, shopping links, etc.) personal contact information and product information, as well as being detected and reported for using uncivilized language and illegal words;

c. Frequently like and forward a large number of videos, even without finishing the video. Like and repost;

d. Insult and abuse others in comments and private messages;

e. Fill the comment area of ??your own work with a large number of negative comments.

3. Frequently delete and publish works

a. Frequently delete published works (if you are not satisfied with the video, you can choose to hide it);

b. Frequently and in large quantities Publish your work.

4. Relocation and fake relocation

a. The relocation work was detected by the platform and reported by others;

b. The same video was published multiple times and was recognized by the platform as Duplicate;

c. The new work is generally similar to the previous popular work, but was mistakenly damaged by the platform and was determined to be transported;

d. After modification, it uses movies, TV shows, variety shows, and other people’s original works. A large section of content is recognized by the system.

5. All behaviors of brushing up the volume

Fashioning fans, brushing likes, brushing views...all non-normal operation data of the platform will be detected by the system. As for why Douyin Didn't you limit your flow immediately? It can only be said that your account is not big enough. If you continue to use it, your account will be restricted.

6. Video violations

Douyin has regulations and restrictions on video violations in the community self-discipline convention:

a. Is there any insult or abuse in the video? remarks;

b. Whether the clothing is revealing, including revealing clothing and sexual implications in the game

c. Whether it involves politically sensitive issues;

d. Whether there is Bad guidance, gender-oriented guidance, cheating teammates in the game, causing BUG, ??destroying the game experience;

e. Is it a controversial topic, and whether a picture is too single, in one scene, There are too few changes;

f. The game graphics are too real, the weapons are exposed, and the scenes are bloody;

g. Is the brand trademark too exposed?

h. Is there any behavior that spreads rumors or is suspected of fraud?

i. Is there any inducement to like, share, or follow.

7. Video copywriting violations

a. The copy contains contact information and product information;

b. The copy induces users to like and comment;

c. The copy contains illegal words.

Because illegal operations lead to account flow restrictions, we can adopt these countermeasures:

First, stop the illegal operations and delete the illegal content;

Secondly, the illegal operations must be stopped. Don’t be too nervous and anxious after the system limits the current flow. As long as you are not banned from the platform, you may be able to recover;

Thirdly, any violations that are named and notified by the system must be avoided later and should be carried out for one week. The left and right account maintenance operations;

Fourth, if you are accidentally injured by the platform, you should first appeal through official channels (prepare all the video production materials). If you still fail, it is recommended to raise your account first before publishing;

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Fifth, there are no system violation prompts, but the work recommendation is lower than the usual level, or even 0. Some of the accounts we operate have also encountered it before. Keep updating every day, improve the quality of the work, and the traffic will be It even broke out when it came back.

Jiangxi Keyu Culture Media Co., Ltd.

Is a company dedicated to Douyin content creation and Douyin course training, integrating film and television production, short video incubation, short video operation, and e-commerce business A comprehensive cultural flagship integrating four major sectors. Based on the development of domestic short video market platform, it has a professional operation team, user operation team and first-class post-production and packaging team.

“In the 5G era, short video content is king, revenue generation is everywhere, creating a self-star traffic platform for enterprises and individuals”