Lilanz (China) Co., Ltd. was founded in 1987. It is a foreign-owned enterprise solely owned by Hong Kong Lilanz Clothing Co., Ltd. The company is located in Jinjiang City, the hinterland of the Golden Triangle in southern Fujian, a famous hometown of overseas Chinese in the country. The company has nearly 300 million yuan in fixed assets, more than 40,000 square meters of standard factory buildings, more than 7,000 square meters of office buildings with modern equipment, more than 30 internationally advanced clothing production lines, and 1,000 chain stores (halls). With an annual output of 4 million sets of high-quality business men's clothing, Lilang is marketed all over the country, with annual sales exceeding 500 million yuan. It has 2,000 employees, including nearly 200 development technical and management personnel, and more than 80% have a college degree or above. In 1998, it became the first clothing manufacturer in Fujian to pass the ISO9002 quality system certification and product quality certification. In 2003, it successfully passed the system transition and obtained the ISO9001:2000 international "Quality System Certification" issued by the China Fangyuan Committee Quality Certification Center. Certificate". The company implements network management and introduces advanced garment production such as computerized sleeve-fitting machines, bag-opening machines, computer-programmed shaping machines, CAD computer-aided design, computerized phoenix eye machines, and vertical prosthetic eye machines produced in the United States, Germany, Japan and other countries. The equipment adopts the world's most advanced special machines for production lines of suits and trousers. A new concept of "business casual" men's wear. In 2000, Lilang was the first to propose the concept of "business casual men's wear" in China, establishing its own unique style positioning and becoming a pioneering brand of business men's wear. Lilanz takes "simple but not simple" as its brand concept and always follows the business purpose of "treating each other with sincerity, and those who win people's hearts win the market". "Lilang" products are divided into two categories: orthodox and casual. They have their own products all year round, supplemented by matching products such as ties, belts, socks, etc. They have exquisite craftsmanship, novel styles, and high quality, and are suitable for Chinese consumers. taste. On this basis, the company firmly grasps the pulse of the times, leads the fashion trend, and launches the "Lilang Business Casual Series" in a timely and timely manner. "Business Casual" meets the dressing needs of modern business white-collar workers, administrative agencies and other successful people, and is accurately positioned , the market entry point is fast. In addition, the company has hired Mr. Ji Wenbo, a famous Chinese designer, one of the top ten famous designers in China, and the winner of the 2004 China Designer Golden Summit Award and the Most Commercial Value Award, as its chief designer all year round. While integrating world fashion and trends, it also shows the masculinity and elegance, confidence and boldness of men in the 21st century. Based on the business model of "demutualization of property rights, specialization of industry, simplification of R&D, joint production, informatization of management, and diversification of sales", Lilang has formulated the strategy of "focusing on the core, integrating resources, creating the most profitable, rapid expansion, The strategic policy goal of "building an international brand" is market-oriented, relying on famous brands, taking the road of brand management, and striving to become a first-class enterprise in the same industry in terms of "quality, image and service". The company carries forward the enterprise spirit of "sincerity, harmony, passion, and hard work", pragmatically strives for survival, relies on quality for survival, relies on reputation for development, and relies on management for efficiency. The company has been rated as "Fujian Province Contract-abiding and Credit-worthy Unit", "National Contract-abiding and Credit-worthy Unit", "Statistical Integrity Unit", "Enterprise with Good Industrial and Commercial Credit", "Quanzhou Class A Taxpaying Enterprise", "Quality Management "Advanced Unit" and "Advanced Unit in Creating Famous Brands", Lilang Men's Wear has won the "No. 1 Brand Share in Fujian Market", "Top Ten Best-Selling Brands in Fujian", "Fujian Famous Brand Products", "Hundred Famous Brand Products", "The top ten most popular clothing brands in the country" and other titles. Lilang's trousers and Lilang's business casual clothes won the "National Quality Inspection-Exemption Products" in 2004 and 2005 respectively. The "Lilang" trademark has been recognized for two consecutive years. It is a "famous trademark of Fujian Province". In 1998, it became the first clothing manufacturer in Fujian Province to pass ISO9002 quality system certification and product quality certification. In 2003, it successfully passed the system transition and obtained the ISO9001:2000 international "Quality System" issued by the China Federation of Quality Certification Center. Certification Certificate". In 2002, the company hired the famous performing artist Mr. Chen Daoming as the spokesperson of the "Lilang" brand, which greatly enhanced the company's reputation and greatly strengthened the sales of "Lilang" in the Chinese market. Currently, Lilang has nine branches (Beijing, Hangzhou, Changchun, Zhengzhou, Chengdu, Fujian, Hunan, Guizhou, and Xinjiang) and more than 1,500 chain stores (halls).

Today, Lilang has developed and expanded on the land of China, and its products have penetrated into the east, west, south and north of China. Whether it is in the past, present, or in the distant future, Lilang people will continue to adhere to the purpose of service first and create a space for thinking and growing together.