As a whole brand image, a trademark sometimes appears in many forms, including Chinese, English and graphics.

In actual trademark registration operations, many people choose to register a combination of Chinese and English graphics instead of registering separately due to cost issues. Eventually the trademark was rejected. Find out the reason. The reasons are only a small approximation. In turn, other trademarks that could have been successfully registered were rejected and abandoned.

Therefore, with an appropriate cost budget, choosing to register Chinese, English and graphics separately when registering a trademark is an important factor in ensuring successful trademark registration.

1. If the trademark is registered in Chinese, English, and graphics as a whole, the three elements must pass the review of the Trademark Office at the same time, and the trademark will finally be approved. If there is any possibility of similarity between the two parties, all trademarks will be rejected.

2. During use, if each element is registered separately, it can be used individually and marked with the registration mark?; it can also be used in combination and marked with the registration mark?.

If the elements are combined together for registration, the registration mark can only be indicated when used as a whole. Otherwise, it will constitute improper use of the trademark, which may result in trademark cancellation or industrial and commercial fines.

To sum up, if the economy allows it and the trademark to be applied for is a combination trademark, it is recommended to apply separately as much as possible to ensure high safety and pass rate, and secondly, it is flexible and convenient to use.