Actually, G.E.M.'s real name is not G.E.M., but Deng Shiying. She became famous and changed her real name immediately. Why she was called G.E.M. comes from one sentence: she doesn't want to be red and purple, and she is not afraid of things like chess. Star stage name

At first, Tianhou became famous and made her debut under the name of Wang Jingwen, which was used for similar ten years. Later, it was no harm to change her real name to Tianhou. Now, no one knows what you think of Wang Jingwen. G.E.M., too, really changed to a real name, two years later, G.E.M. this mark is dusty, everyone always remember Deng Shiying. I changed my real name, because according to news reports, the logo of G.E.M. was helped by the enterprise. Although she can use it again according to laws and regulations, it is not necessary. She must have the courage to make up her mind and break it completely. I don't need anything from the old enterprise. Even if I change my name, I don't need all the old songs. I will start from scratch again, and my name doesn't need the overall strength of your old enterprise.

G.E.M. announced the termination of its contract with the artist company Hummingbird Music. The star and the artist company proposed to break up, which was originally in all normal but commercial interests. However, according to the materials of the Industrial and Commercial Bureau, Hummingbird Music applied for the registration of the name "G.E.M." as a trademark as early as 214. In other words, after the termination of the contract, it is very likely that G.E.M. will not be able to use the name "G.E.M." in the future ...

This incident has caused fans all over the world to fry in a flash ... Some netizens fully support it and feel that what fans like is G.E.M.'s singing skills and talents, which has nothing to do with this name. Anxious fans also offered suggestions and suggested that Deng Shiying simply change her original name to G.E.M. immediately. The Daily Economic Development TV reporter noticed that in 28, G.E.M., who was only 16 years old at that time, released his first solo album and won all kinds of best newcomers in Hong Kong music scene as a minor. For eleven years, G.E.M. has been published under this name. If she really can't get this name back in the future, not only the previously accumulated reputation and use value is likely to be a gift in vain, but more importantly, it is also likely to be related to whether she can get back the copyright of her own music. Grab the name of the person

It can be said that it is common for the store to maliciously grab the name of a famous person as a trademark, and there are many examples of Chinese and foreign celebrities who take the blame. In the sports culture and game entertainment industries, Fang Datong, Li Lianjie, Yao Ming, Jeremy Lin and Yi Jianlian all suffered from malicious cybersquatting. In 21, Wuhan Yunhe Great White Shark Stationery Co., Ltd. used Yao Ming's signature as a commercial service mark on its products such as clothing and shoes without the approval of Yao Ming, and launched market sales throughout the country; Yu Minjie, a businessman from Wuxi, applied for the trademark of Jeremy S·H·L Jeremy Lin first. In 23, a stationery enterprise applied for registration of "YIJIANLIAN Yijianlian" as a trademark without Yi Jianlian's willingness and authorization, and it was approved by the Trademark Office at that time. Then, the enterprise transferred the trademark to Yi Jianlian enterprise.

In p>26, Yi Jianlian applied to the Trademark Review and Adjudication Board for cancellation of the registration of the trademark with his own name. Finally, the Trademark Review and Adjudication Board revoked the trademark on the grounds that the enterprise violated Article 31 of the Trademark Law. However, after obtaining this ruling, Yi Jianlian enterprises were not convinced, and they appealed the Trademark Review and Adjudication Board to the people's court. In the defense, the company described the word "Yi Jianlian" as the abbreviation of "very easy to get in touch", but the name of "artistic creativity" was obviously not contagious, and the people's court still ruled that Yi Jianlian's appeal was successful. How to solve

First of all, we should establish that the trademark law takes the right of name as the prior right of control, and even if the trademark is unique and unique, it cannot violate the prior right of control of others. Secondly, whether G.E.M., as a name, has the right of name, the answer is beyond doubt. In 218, Liu Chunyan, known as the sister of the scarab, lost the trademark of the scarab, which had been applied for registration for 12 years, according to the fact that she had the name right of the scarab.

If "Scarabs" can protect consumers' rights according to the method of thinking about the right to name, then "G.E.M.", a name more like a name, has a greater chance of thinking about the success of the right to name. What aspects will the general people's court take into account when evaluating the relationship between the name right and the trademark right? A very important factor is fame. According to the fact that the right to name invalidates a trademark with the same name, it is generally necessary to evaluate whether the name as a trademark has created a special connection with a general partner, in other words, the level of understanding in the hearts of the masses.

The key to the identification and differentiation of trademarks is to deal with customers. Therefore, if G.E.M. has a high level of understanding in the hearts of the masses and a product is attached to the trademark "G.E.M.", it is very easy for customers to think that this product is related to the singer G.E.M., which will cause customers to misunderstand the origin of this product, which violates the requirements for trademark application and can be invalidated according to the regulations.