so what is a good live studio that can attract users to watch and retain viewers?
1
First of all, we need to determine the anchor's style positioning. For example, some anchors follow the sweet wind and can use sweet elements in the layout. In addition, we need to determine the function positioning. For example, some anchors are anchors with clothes, so we need to design the space where products are placed in the space, and then decorate the space on this basis to best display the products.
color is a major element of positioning style. The color of the live broadcast space can be selected according to the personal style. It should be noted that it should not be too bright. The color of the wall will be reflected on the anchor's face through the lighting in the live broadcast, which will affect the audience's impression and goodwill towards the anchor.
The arrangement of soft clothes and wall decoration in the live broadcast space is also an important point in the decoration of the live broadcast space. First, our background wall can be designed according to the anchor's personal style. For example, the shoe cabinet wall will be set behind the sneaker anchor, and the wearer will set up a simpler background wall to better display and wear, with a wrought iron hanger on the side. Anchors such as game anchors and chat have less fixed requirements for the background. In fact, it is good to remember that the background wall layout of most live broadcast rooms is simple and comfortable.
2
In addition to the layout and color, there is also a very important thing, that is, lighting. Generally, the lighting needed in the live broadcast room is sufficient. Although the anchor will purchase some lighting equipment by himself in the later period, we also need to pay great attention to the selection and installation of lamps during the decoration. Generally, we will choose some spotlights to be placed at the top edge to create a bright look and feel.
There are three elements "people (anchor), goods (product) and venue (live room)" in live broadcast. Besides people and goods, "venue (live room)" is also very important, which involves the layout of live broadcast room and the configuration of live broadcast equipment.
how to build a high-quality live broadcast room? In addition to the above, you need to do the following three things.
The venue scenery is good, and the second is getting taller.
The clean, warm and cultural live broadcast scenery can bring confidence to the anchor and add points to the anchor's face value effect. On the other hand, it is easy to "catch up" and can't keep people.
the real scenery is much better than the background cloth, and it has a stronger sense of advanced. It is suggested that the background wall of the live broadcast room should be light and gray. Gray is the most suitable background color for the camera, which will not be exposed, visually comfortable, simple and generous.
The floor of the live broadcast room should also be light-colored carpet, light-colored floor or wooden floor.
if it's a display shelf, clothes racks or wardrobes can be placed in the live broadcast room, and clothes should be placed neatly.
The beauty studio can display shelves. Take Li Jiaqi's studio as an example. His studio sometimes has a background display shelf for lipstick. Although there are many lipsticks on it, they must be classified and placed neatly.
configure live broadcast equipment to create a professional live broadcast room!
in a high-quality live broadcast room, audio-visual experience is very important, and professional equipment cannot be ignored.
why do other anchors speak so well? Why can other anchor live broadcast rooms play background music and have funny sound interaction? In fact, these are all due to the sound card. Professional live broadcast is a necessary sound card, which not only beautifies the sound, but also makes it easier for the anchor to speak.
So the basic configuration of the live broadcast equipment is: sound card, microphone, monitor headphones, mobile phone stand, fill light. If you have the ability, you should try to choose better equipment in order to present better results.
lighting is your weapon.
I've seen the live broadcast rooms of many newcomers, because I don't know how to arrange the light in the live broadcast room, and it's very dim, either dim or too exposed, and the visual impression is too poor. In fact, it is not difficult for the live broadcast room to be professionally polished.
in general, a complete set of lighting equipment includes ambient light, main light, supplementary light and auxiliary background light.
ambient light:
it plays the role of lighting, and is responsible for the brightness of the whole live broadcast room, usually the overhead light or LED light in the live broadcast room.
main light source:
plays an auxiliary role, which is used to help the anchor face and the product to keep the light uniform and soft, giving the audience a comfortable visual experience.
main light source of live broadcast
fill light:
fill light plays a beauty effect, for example, it makes the anchor's skin look delicate and shiny, and everyone uses a circle to fill light, which can not only fill light but also soften light.
Generally, it is installed on the background behind the anchor. Turn on the background light to make the contrast between light and dark more stereoscopic.
In the era of national live broadcast, anchors want to stand out from the crowd, not only by their face value, but also by their sound value. Only by choosing appropriate live broadcast equipment can they exert the greatest effect in the live broadcast process.