The trademark transfer market has been listed for several years. Every day, the number of trademark registrations is too large, and there are other factors, so many enterprises directly choose to transfer trademarks. So, what is the reason for the difference in trademark transfer price?

1. Is the trademark complete?

if the trademark is a "residual trademark", the price of the trademark will be greatly reduced. The remaining trademarks are successfully registered trademarks and are protected by law. However, at the beginning of the application, when choosing the trademark category, the tenth choice of the scope of trademark use was obviously not economical. Buying the remaining trademarks also lowered the trademark use standard of future products.

2. Many kinds of trademarks have higher prices

Trademarks are divided into 45 categories, many of which are interrelated. If a brand registers a trademark in multiple related categories, it means that the brand has broad prospects in this field, reducing the risk of intellectual property "obstacles" and the price will be higher than that of a single category of trademarks. .

3. The price of popular trademarks rises

In the same trademark transaction, some transaction prices are not used. For example, raw materials that are not used in daily life are different from ordinary food, clothing and transportation trademarks, and the latter will be more expensive.

4. Trademark craze and popularity

The popularity of registered trademarks has a great impact on the price. For example, the price of some well-known trademarks may be as high as millions of dollars.

5. can I use the trademark directly after registration?

when a trademark is returned for use, its value can be increased, making it higher than that of an unused trademark. The value of putting a trademark into use is mainly reflected in its goodwill.