Legal Subjectivity:

Can be used. Applying and using at the same time is a method that many companies will adopt and it is also a recommended method for intellectual property rights. That is, regardless of whether you have obtained the registration certificate, you can start using it from the date of application or before the date of application. The biggest disadvantage of this method is that when the trademark application is rejected, not only a lot of manpower, material and financial resources are spent in the one-year use process, but a year's hard work is wasted, and the brand that is already in use has to be removed from the shelves. Even re-adjustment is undoubtedly a heavy blow to the company. However, in accordance with the legislative spirit of the Trademark Law regarding the coordination of protecting the rights and interests of prior commercial marks and maintaining market order, the examiner fully respects the market reality that the relevant public has objectively distinguished the relevant commercial marks, and focuses on maintaining the established and stable trademarks. market order. Therefore, the advantage of this method is that in the remedy of rejection review, due to the large number of trademarks being put into use and the stable market relationship formed, they are often recognized by the Trademark Review and Adjudication Board. Therefore, even if the trademark is rejected at the trademark authorization stage, the There is still the possibility of turning defeat into victory during the power confirmation stage.