A sign is a mark that indicates the characteristics of something. It uses simple, significant and easily identifiable objects, graphics or text symbols as intuitive language. In addition to expressing and replacing something, it also has the function of expressing meaning, emotion and instructing actions. There are some elements and principles that require special attention in logo design, which play a certain role in the design. We will elaborate on these issues one by one below.

Every business is inseparable from its corporate logo. The corporate logo represents the image of the company. Corporate logos can help consumers identify the company.

The significance of logo design to enterprises

The logo is the soul of corporate culture, philosophy and spirit. The logo is the handsome flag that stands firm in the business war. Our trademark design and logo design , both the design ideas and concepts are in line with international standards, fully attracting the advanced and mature design essence of the foreign logo design industry, while respecting the local national culture, making the logo design both respectful of the local market and international.

The role of logo design

Foresight in logo design is our constant pursuit. For trademark designs that companies want to register, we will evaluate the executability of the design ideas to avoid duplication or similarity and ensure that companies can successfully register their trademarks. Through the integration of the company's market, concepts, culture and other aspects, we plan and design the visual image that is most suitable for the company or brand.

The core criteria for judging a logo are: First, "shape". That is, whether the logo's shape and structure is unique, differentiated, beautiful and memorable. The second is "industry nature". That is, whether the logo has industry characteristics, the visual communication must be single, unambiguous, and can generate good relevant associations. The rest are whether the logo is "international", "national", "sense of the times", "relatively durable", "relatively broad", etc.