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Trademark subject words are used from right to left.
the use of trademark subject words is not from right to left, but from left to right.

when a trademark is registered, the characters used as trademarks, such as italics. Song style, boldface or something, or design the words into artistic words.

if a trademark registrant changes the words, graphics or their combination of its registered trademark by himself, it is an act of changing the registered trademark without authorization.