The style and quality characteristics of Kweichow Moutai are "outstanding sauce flavor, elegant and delicate, full-bodied, long aftertaste and lasting fragrance in empty cups". Its special style comes from the unique traditional brewing technology formed over the years. The brewing method is combined with the agricultural production in Chishui River basin, which is influenced by environment, seasonal production and events related to Maotai during Dragon Boat Festival.
1996, Moutai technology was identified as a state secret to be protected. 200 1, the traditional craft of Moutai was included in the first batch of national material and cultural heritage. In 2006, the State Council approved the inclusion of "Moutai traditional brewing technology" in the first batch of national intangible cultural heritage lists, and declared the world intangible cultural heritage.
On February 14, 2003, the former General Administration of Quality Supervision, Inspection and Quarantine approved the protection of Moutai products in the original area.
On March 28th, 20 13, the former General Administration of Quality Supervision, Inspection and Quarantine approved the adjustment of the protection name and scope of geographical indication products of Maotai (Kweichow Moutai).
On October 201August 13, Kweichow Moutai announced that it would abandon the application for trademark registration of "Maotai Liquor", cancel the lawsuit application and apologize to the State Trademark Review and Adjudication Board.
20 18,10 In June, the State Administration for Industry and Commerce requested that the word "national wine" should be removed from the propaganda of Maotai in the future. Stepping on Qu and eating on Chongyang have preserved some original traces of local life.
"National Liquor Maotai" will become a historical Maotai with a new trademark.
2065438+June, 2009 12, Li Baofang, Chairman of Maotai Group, said in public that the trademark of "National Liquor Maotai" would be discontinued before June 30th, and top international consulting companies had been hired to plan the new product promotion plan. This is the further development of the trademark after 20 18 Maotai Group applied to withdraw the administrative lawsuit of "National Liquor Maotai".
On August 13 last year, Kweichow Moutai Distillery (Group) Co., Ltd. issued a statement in official website, saying that it had decided to abandon the application for trademark registration of "Maotai Liquor", withdraw the lawsuit against the State Trademark Review and Adjudication Board, and apologize to the State Trademark Review and Adjudication Board and other relevant parties, thus ending the debate on "Maotai Liquor" in the liquor industry.
Starting from 200 1, maotai group persistently applied for "national liquor maotai" as a registered trademark during 17. This behavior was opposed by peers in the liquor industry, including Wuliangye, Jiannanchun, Fenjiu and other big-name enterprises, which believed that Maotai's move undermined fair competition in the industry.
2019 June/2, Li Baofang also said that Moutai has spent tens of millions of yuan to invite world-renowned design companies to design a new trademark of Moutai, which is scheduled to be officially launched on June 30. This means that in all official channels in the future, "national wine Maotai" will become history.