The operation of Guming brand is the famous result of its development. Of course, his "well-rounded development" comes from being a chain store with more than ten years of experience. In 2010, the ancient tea brand was established in Daxi Town, Wenling City, Taizhou City, Zhejiang Province, China. Zhejiang Guming Technology Co., Ltd. is the parent company of the Guming tea brand and currently has nearly 3,000 stores. In terms of product design, Gu Ming is different from other milk teas. Small teas can be sweet, warm, mixed, and mixed at will. The core concept also has its distinctive aspects.

Wang Yunan, the founder of Guming, started his business in college and earned hundreds of thousands in college. From then until now, many of his partners were brought into the company by him. Some of them work as supporting service providers, some as suppliers, and some have been helping him. He had wondered why these people were always willing to help him. He is Gu Ming's second employee. His first partner was a civil servant, and he went to Shanghai to start a business with Wang Yunan. Wang Yunan was deeply impressed by Li Ka-shing's article on educating his children and firmly remembered: When you think sharing with others is a 50-50 split, you can give him 6 points and get 4 points for yourself. At that time, he used this method, but he did not deeply understand what Li Ka-shing said, but he felt that since Li Ka-shing was a great man, he should follow suit. So he is an egalitarian wherever he is, whether he is a leader or not, whether he has five partners or four partners, it is the same. So so far, those people are willing to believe him and follow him, and that's a very important reason. At this moment, he understood that the altruism at that time made the people who were working with him willing to believe him. The core logic of win-win is altruism or egoism. All in all, Wang Yunan made Gu Ming for his own ideals and dreams, but those who followed him did it for their own food and clothing, hoping for a career to maintain their livelihood, and it was difficult for them to reach an agreement on each other's interests.

Therefore, the premise is trust, and altruism can build a trust mechanism. The reason why Guming's values ??have not wavered so far is that they understand that altruism can build the cornerstone of trust, and the cornerstone of trust can make things more efficient and simpler. This is the value that Guming has throughout. It is the most beneficial to the company, each other's dreams, and the future of Guming, so employees and franchisees can be very efficient in doing any work.