This newspaper (reporter Wu Duosi) 'I thought of many names related to the company, but they have all been registered. Later, I spent 20,000 yuan to buy Congratulations through a trademark agency. Ruyi's trademark! ’ A few days ago, an e-commerce company in Shishi, Fujian paid a transfer fee and bought an idle trademark.

It is understood that more and more companies have obtained new trademarks through trademark transfer. ‘It turns out that we manufacture footwear, but foreign trade has been difficult to do in recent years. We are planning to transform and create our own brand, but we have to wait a year to register a trademark, so we can’t wait and spend money to buy it. Zeng Ming, the owner of an OEM company in Jinjiang City, told reporters that there are many companies around him that are eager to launch new products or transform and obtain trademarks through transfer.

Focus Network, which operates agency operations in Shishi, also obtained the right to use the trademark through trademark transfer. ‘In recent times, the transfer of trademarks has become more and more popular, but most of them are related to clothing, shoes and other industries. ’ The person in charge of a trademark firm in Fujian told reporters.

‘As long as the price is reasonable and meets the company’s requirements, the probability of transfer is high. ’ Xiao Li, who is engaged in trademark transfer business, told reporters.

‘If there is a trademark that just suits the features and style of our products and the price is right, then it is definitely a purchase. ’ The person in charge of a company in Fuzhou that produces shoes, hats and clothing also agreed with this. Due to the low registration fees, some people specialize in this business and are called 'tender speculators'. They often rush to register trademarks with a certain degree of popularity. According to an official from the Commercial and Broadcasting Department of the Fujian Provincial Administration for Industry and Commerce, according to incomplete statistics, idle trademarks in the province account for about 20% of the total number of registered trademarks.

It is understood that evaluating the value of a trademark mainly starts from aspects such as design registration cost, transaction price, and future income. Different people will have different assessments of the value of a trademark, which can easily lead to disagreements. Generally, the handling fee for applying to register a category of trademark is about 1,500 yuan, but the cost of trademark transfer ranges from tens of thousands to millions of yuan depending on the value of the trademark.

‘The key to the value of a trademark lies in its proper operation and use. Industry insiders point out that a good trademark can quickly increase product visibility, but if it is left unused, it is actually a waste. Currently, there are three ways to transfer trademarks: auction, agreement transfer and private transfer. Private transfers through commercial trademark agencies or intermediary websites account for the majority.

Although trademark transfer is booming, compared with the large number of idle trademarks, the number of transactions is not large. Most of the trademark transfers handled by Quanzhou companies are concentrated among friends and acquaintances. ‘Although both parties have needs, the information communication platform between buyers and sellers has not yet been established, resulting in transactions that are often conducted on a small scale. ’ The person in charge of a trademark firm in Fuzhou told reporters that some companies have left idle trademarks after leaving the original industry or going bankrupt. How to assess the risks is also a problem.

Currently, the idle trademark transfer platform established by the Industrial and Commercial Bureau puts ‘sleeping’ trademarks on the website, allowing both supply and demand parties to communicate directly online, and has revitalized several idle trademarks that have been sleeping for many years.