We often say that trademarks are important. No matter which industry you are in, you need the help of trademarks! Especially in the early days of entering the market, the most obvious difference from other products is the display of brand trademarks. So someone asked: If you are in the process of starting a company, how do you choose the name for trademark registration? How can you quickly get your favorite trademark?
Trademark names are the same as people’s names. A good name is easy to remember and promote to the outside world. Therefore, the trademark name must be legal and have its own characteristics, so as to facilitate the company's subsequent publicity. Use the following 7 methods to help your business come up with a good name.
1. Naming the company
The biggest advantage of this trademark naming method is that it can make the trademark more distinctive and allow consumers to associate the company's products or services with the company to the greatest extent. Nowadays, many companies will directly use their company names, such as Baidu, Disney, etc.
2. Named after people
Many founders will choose to name their trademarks after themselves, such as Ford Motor, Li Ning Sportswear, Panasonic, Dell Computer and other internationally renowned brands. The trademarks are all named after the founders of the companies.
3. Naming after certain animals and plants
Naming animals and plants is more friendly. This method has also been adopted by many companies, such as the well-known Alibaba "Zoo" , Tmall, Flying Pig, Ant, etc.; those named after plants include iPhone, Mango TV, etc.
4. Product efficacy naming
Name the brand with product efficacy, so that consumers can identify with the product efficacy through the brand. For example, "Rejoice" shampoo is named after the product is dedicated to giving users elegant and smooth hair. Using the efficacy method to name brands can make consumers think of the functions and effects of the product when they see the brand name.
5. Number naming
Numbers are short, easy to remember and understand. If you get them well, they will have a "magic" brainwashing effect. Companies named with numbers include 7-11 convenience stores, 360 Browser, and 999 Ganmaoling.
6. Industry preference for naming
Different industries have preferences for different names. For example, domestic pharmaceutical or health industry trademarks prefer to use the "xx hall" naming. As a result, Speaking of "XX Hall" will make people think of this industry and corresponding products.
7. Naming with image words
In the development of a product, if the name and image are very consistent, it will be of great help in expanding the market. For example, Didi, Ele.me, etc.
How to avoid similarities when naming trademarks?
1. Do not use common names
According to the provisions of Article 49, Paragraph 2 of the Trademark Law, a registered trademark becomes the common name of the goods approved for use or there is no legitimate reason. If the trademark is not used for three consecutive years, any unit or individual may apply to the Trademark Office to cancel the registered trademark.
The Trademark Office shall make a decision within nine months from the date of receipt of the application. If there are special circumstances that require an extension, it can be extended for three months with the approval of the industrial and commercial administration department of the State Council.
Some companies particularly prefer the common name of the industry when registering trademarks, simply because they hope that consumers will know what they do when they look at their trademarks, but this practice cannot be protected by the Trademark Law. , trademarks that have spent a lot of manpower, material and financial resources on publicity and promotion will have their registration applications revoked.
So, when we name our trademarks, we must stay away from common names.
2. Do not use words that lack distinctiveness
According to Article 9 of the Trademark Law, the trademark applied for registration should have distinctive features that are easy to identify and must not be confused with others. conflict with previously acquired legal rights.
The distinctiveness of a trademark refers to the attribute of a trademark that indicates the source of a company's goods or services and distinguishes them from those of other companies. When naming a word mark, we should make it more distinctive and increase its distinctiveness by using special fonts.
3. Trademark names should be limited to 2-4 characters.
When naming a trademark, we should try to limit the name to 3-4 characters, so that it is easy for the audience to name. Memorize the trademark and avoid the risk of being similar to other people’s trademarks due to too many words.
4. Do a similar search in advance
Before trademark registration, the agency will do a similar search for the trademark applied by the applicant. In fact, when naming the trademark, you can also do it in advance. Search for similar trademarks to check whether there are similarities with previously registered trademarks.