Dr. Pemberton's sculpture 1885 <: Dr.John.Stith.Pemberton> ,

invented dark syrup called Pemberton's French Wine Coca in Pemberton

In the same year, the government issued a prohibition order, so Pemberton invented Pemberton's French Wine Coca without alcohol

On May 8, 1886, he wanted to invent a drink that many people who needed nutrition supplements liked to drink.

that day, he was stirring the prepared beverage, and found that it had refreshing, calming and headache relieving effects.

He added syrup and water, then added ice cubes, and he tasted it, which was delicious.

However, when pouring the second cup, the assistant accidentally added carbonated water (carbon dioxide+water), which was even better this time.

Partner Robinson. Inspired by the naming,

these two ingredients are the leaves of Coca and the fruit of Kola. Robinson changed the K of Kola to C in order to draw one neatly,

and then added a horizontal line between the two words, so Coca-Cola was born. The first Coca-Cola cost five cents.

Coca-Cola was originally sold as a medicine (at that time, many Americans believed that carbonated drinks were good for health). At that time, customers were full of praise, striving for this "new formula" of Coca-Cola.

Since then, Coca-Cola is a beverage mixed with Coca-Cola syrup and carbonated water, and it has been sold in bottles since 1894.

In p>193, because the government banned the use of cocaine as a beverage additive, Therefore, there is no cocaine in the ingredients of Coca-Cola.

The formula of Coca-Cola is unknown to anyone except the owner's family, and the Coca-Cola Company will strictly prevent its employees from stealing the formula.

Up to now, although Coca-Cola has many competitors (such as Pepsi), it is still the best-selling carbonated beverage in the world.

But it's two American lawyers who can really make Coca-Cola do its best. They noticed that ace, the boss of coca-cola company at that time? Jane Daoning's office

puts forward an innovative way of business cooperation, that is, Coca-Cola Company sells syrup to them, their own investment companies and sales points,

mix syrup with water, bottle it and sell it. Production and quality assurance according to the requirements of Coca-Cola Company.

The Coca-Cola Company allowed them to use Coca-Cola's trademark to advertise. This special bottling system has since blossomed everywhere.

In p>1888, Asa Griggs Candler saw the delicious market prospect, bought its shares and mastered all its production and sales rights.

Candler began to sell the stock solution for making drinks to other pharmacies, and also began to advertise on billboards in railway stations and town squares.

In p>191, the advertising budget had reached 1, dollars. In 1899, Candler sold the first assembly franchise of this beverage for 1 US dollar, < P > because he believed that this beverage would be mainly sold in beverage machines in the future. Coca-Cola Company was established in 1892, and Candler was called "the father of Coca-Cola".

in 1919, Erntst-Woodruff bought Coca-cola Company from Asa Candler's heirs for $2.5 million. In 1923, his son Robert W．Woodruff, one of the most important figures in Coca-cola's history, became the CEO of Coca-cola. Woodruff began to work with the company's bottling franchisees to satisfy Coca-cola whenever consumers want it. He urged bottlers to make drinks "readily available when needed" and stressed that if Coke could not be obtained immediately when consumers were thirsty, the market would be lost forever.

in 1929, Coca-cola and its bottlers provided open-topped freezers to shops and gas stations at extremely low prices to sell bottled Coca-cola. In 1937, the company launched the first coin-operated vending machine, and Woodruff launched an advertisement with the theme of lifestyle for Coca-cola. The advertisement highlights the importance of the product in consumers' lives rather than the attributes of the product itself. The most famous advertising slogan of the product in the 192s and 193s was "The Pause That Refreshes". The company continued to own the original bottling line near Atlanta and began to buy back some poorly managed bottling franchises.

Woodruff also began to develop Coca-cola's international business, mainly through export. Perhaps his most famous move was a decision to respond to General Eisenhower's call at the beginning of World War II and ensure that every soldier could get a bottle of Coca-Cola at a price of 5 cents, regardless of the cost. Coca-cola's bottling plant, with the American army pushing to the world, gained an absolute dominant market share in Europe and Asian countries, and this dominant position remained until 1991.

In the years immediately after World War II, Coca-cola left its nearest rival Pepsi-cola far behind, occupying nearly 7% of the cola market, and hundreds of small regional soft drink companies continued to produce various flavoring agents, occupying the remaining 3% of the market.

In 1954, the sales and profits of Coca-Cola declined for the first time since World War II. In 1955, the company replaced the bottle that had been used since 1916 and expanded its capacity to 12 ounces. In the late 195s, Coca-Cola introduced coke bottles with larger capacity, which could be sold in food stores. In 1961, Coca-Cola began to sell its canned drinks like bottled coke.

In p>1976, Paul Austin, CEO of Coca-Cola, pointed out in an article that the consumption of soft drinks in the United States was mature (saturated) and the largest sales growth of Coca-Cola would come from the international market. By 1982, sales in the international market accounted for 62% of all soft drinks produced by Coca-Cola.

in p>1981, when Robert Goizueta, a Cuban-born chemical engineer, was elected as the CEO of coca-cola, industry observers were surprised. Goizueta's first action after taking office was to issue a 12-word strategic statement, proposing that Coca-Cola Company should make significant changes and focus on the growth of the soft drink market in the United States.

Goizueta declares that the company will regard the brand name of Coca-Cola as a competitive asset and will no longer regard it as sacred and inviolable; The price discount strategy will be used only when it is necessary to maintain Coca-Cola's dominant position. In 1981, the industry price discount reached a new level of intensity. At the end of the year, nearly 5% of Coca-Cola and Pepsi were sold at a discount in food stores. That year's Nielsen audit showed that the cost of Coca-Cola in 192 ounces was slightly lower than that of Pepsi.

Goizueta also announced that it will raise the price of Coca-Cola syrup juice to fund the increasing advertising and promotion expenses. In order to cancel the fixed price of syrup, Coca-Cola Company revised the franchise agreement that had existed for 6 years, and agreed to sell concentrated products (saccharin-free) to some of its largest bottlers in exchange for the revised agreement.

In p>1982, Coca-Cola changed its advertising theme. Goizueta said: "With our new slogan' ‘Coke is it', we proudly show that we are the first; Our previous slogan' ‘Have a Coke and Smile' was very good, but we are in fierce competition. This slogan is like a folk song. The competitive momentum has shifted from Purchase,New York (the headquarters of PepsiCo) to Atlanta.

the p>Goizueta strategic plan also expands the corporate strategy of Coca-Cola. The company's private coffee and tea industries were sold, as were plastic manufacturing companies and liquor companies. In 1982, aware of the growth potential of the film and television industry and its synergy with marketing, Coca-Cola acquired Columbia Film Company in 1982. Goizueta said that Coca-Cola will become "a strong enterprise in both the beverage industry and the entertainment industry".

Coca-Cola has also changed the bottle net. The company encourages poor bottlers to sell their management rights and sell most of their bottling points through lever merger. Between 198 and 1984, 5% of Coca-Cola production was changed in franchise. Coca-Cola executives pointed out that the company played a certain role in the purchase, and in many cases, provided funds for potential buyers. The company sometimes holds a share in the newly licensed bottlers, but remember to maintain an independent bottling network. By 1985, Coca-Cola's bottling plant only produced 11% of its output.

for coca-cola's bottling network, this change has continued since Robert Goizueta in the early 198s. In the mid-198s, among the 35 franchisees of Coca-Cola, 15-2 offered to transfer their franchise rights. In 1986, Coca-Cola Company bought back its two largest franchise rights, which were owned by Beatrice and J．T．Lupton Company, a privately-owned bottler of Coca-Cola, accounting for 15% of the output of Coca-Cola in the United States and 4% of that of Dr．Pepper. The acquisition of these two companies has increased Coca-Cola's own bottling output from 11% to 38%.

these mergers culminated in the establishment of Coca-Cola Enterprise Group (CCE) and the sale of 51% shares to the public in November 1986. After CCE was founded, it re-negotiated with its suppliers and sales channels, consolidated the main markets, cut 2% of the labor force, and reduced costs through unified distribution and raw material procurement. In 1986 and 1987, the net selling price of each case of coke in CCE decreased by 2.5%. In 1989, CCE bought 2% more Sutuo than in 1986, and CCE's profit was unstable throughout the late 198s.

At the end of 198s, Coca-Cola Company suggested that its franchise agreement should be replaced by "Master Bottle Contract" to reduce the fixed syrup price and Coca-Cola trademark franchise fee. By the end of 1989, the new contract covered about 7% of Coca-Cola production in the United States. Between 1978 and 1989, bottlers under the new contract experienced an increase of about 6% in the price of Coca-Cola syrup.

[ Edit this paragraph] Coca-Cola related

Every second, about 1,45 people all over the world are enjoying the drinks produced by Coca-Cola Company.

In Brazil, the bottling plant of Sims Group needs to sail along the Amazon River basin for 3 days by boat to transport Coca-Cola to the sales points in remote areas.

Japan has the largest number of automatic soft drink vending machines, and there are 2 million machines in China, more than one third of which bear the Coca-Cola trademark. Georgia Coffee, the best-selling non-carbonated beverage in Japan, is the product of Coca-Cola Company.

In Ami, Costa Rica, a big market and a bus stop are both named after "Coca-Cola", where the original Coca-Cola bottling plant was located. If you take a taxi and tell the driver that you are going to Coca-Cola, then the driver is likely to take you to the market instead of the real Coca-Cola bottling plant.

Coca-Cola Bay is in Puerto Cortes, Honduras. This beach was named after Coca-Cola more than forty years ago because it was in front of a Coca-Cola bottling factory. That Coca-Cola bottling factory no longer exists, but its name was left to the beach.

Brazil's Macapa bottling plant is located at the equator, so we can buy a bottle of Coca-Cola on one side of the street, that is, the southern hemisphere, and then immediately go to the other side of the street, that is, the northern hemisphere, to buy another bottle of Coca-Cola.

If all the Coca-Cola products manufactured so far are arranged head to tail in 8-ounce Coca-Cola curve bottles and circled around the satellite orbit around the earth, it will take a satellite 11 years, 1 months and 14 days to circle 4,334 times.

If a super-large bottle large enough to hold all the Coca-Cola ever produced can be made, the bottle will be 3.2km high and 2.4km wide. If there is a person in the same proportion as this bottle, this person will be a giant with a height of more than 27.2 kilometers and a weight of 32 million metric tons.

If all the Coca-Cola products that have left the factory are given to all people in the world in 8-ounce arc-shaped bottles, each person will get 678 bottles (or more than 42 gallons). If all the Coca-Cola products that have been produced are arranged end to end in 8-ounce curved bottles, they will be able to return to the moon 157 times. If it is calculated as a round trip every day, it will take 2 years, 1 months and 23 days.

If all the Coca-Cola products that have been produced are arranged end to end in an 8-ounce curved bottle, they will go from Mercury through Venus, Earth, Mars and all the way to Jupiter.

If all the Coca-Cola ever produced is poured into a swimming pool with an average depth of 1.8m, the super-large swimming pool will be 35.2km long and 12.8km wide. This swimming pool will hold 548 million people at the same time.

One of the largest wall paintings in the world is a Coca-Cola can with an area of 2 feet by 18 feet. This hand-painted wall painting was set in Swire Coca-Cola bottling plant in Hong Kong, and it took the painter three and a half months to create it carefully. This 18-storey building is also the tallest Coca-Cola bottling plant in the world.

The biggest advertisement on the exterior wall of China is the Coca-Cola arc bottle, which was produced by Coca-Cola Company in February 1999. This giant advertisement with an area of over 87,892 square meters and a weight of 2,9 kilograms is located near Shanghai People's Square and consists of four pictures. This advertisement is applying to be the largest exterior wall advertisement in Guinness World.

The world's largest spherical Coca-Cola advertisement is located on the roof of Nagoya Station in Japan. It is made of more than 46 tons of steel, 94 meters long neon tubes and 187 light bulbs.

The world's largest Coca-Cola billboard is on Mount El Hache in Chile. It is 131 feet high and 4 feet wide, and it is made of 7, 26-ounce cans of Coca-Cola.

The largest coca-cola bottle in the world is in Times Square in new york. This 2-meter-high and 13.7-meter-wide fiber glass bottle was placed on the neon advertisement between the two buildings. In computer control, horse