What should I do if my logo has been stolen? If the logo has been misappropriated, the parties may negotiate to resolve it. If they are unwilling to negotiate or the negotiation fails, the logo registrant or interested party may complain to the industrial and commercial administration authorities at or above the county level and request the industrial and commercial administrative authorities to investigate and deal with the infringement case

< p>The industrial and commercial administration authorities will handle infringement cases that have not yet constituted a crime, and will transfer infringement cases that are suspected of constituting a crime to the judicial authorities to investigate the criminal liability of the infringer

What should I do if my logo has been misappropriated? What should I do if my logo is stolen? The parties involved in the misappropriation of my logo can negotiate to resolve the matter. If they are unwilling to negotiate or the negotiation cannot be reached, the logo registrant or interested party can complain to the industrial and commercial administration authorities at or above the county level and request the industrial and commercial administrative authorities to handle the infringement case. Investigate and deal with it

2. Nature of LOGO 1

Recognizability Regarding the recognition requirements, it must be easy to recognize and remember

This must be achieved regardless of color. Or we must pay attention to simplicity in composition

2

Specificity The so-called specificity means that it must be different from other LOGOs and have its own characteristics

Otherwise the design LOGOs are all the same

3

Connotative design LOGO must have its own meaning, otherwise no matter how beautiful or perfect it is, it will only be beautiful in form, but not at all. Meaning

This requires that the LOGO must have its own symbolic meaning

4

Legal awareness Regarding the legal awareness of the LOGO, one must pay attention to sensitive words, shapes and language

5

Overall image planning (structural) Different structures of LOGO will give people different psychological consciousness, just like the horizontal line gives people the feeling of gentleness, stability, continuity and calmness. Vertical lines give people the feeling of being tall, straightforward, light and impetuous, while dots give people the feeling of expansion or contraction, which easily attracts people's attention.

6

Color Color It is one of the three basic elements of form (shape, color, and quality)

The commonly used colors for LOGO are the three primary colors (red, yellow, and blue). These three colors have higher purity, are brighter, and easier to use. Attracting the eye

Color is a basic topic that must be studied in the discipline of industrial design

Color research involves many disciplines such as physics, physiology, psychology, aesthetics and art theory

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3. Function 1

Media publicity With the development of social economy and changes in people's aesthetic psychology, logo design increasingly tends to be diversified and personalized, with the application of new materials and new processes, and With the realization of digitalization and networking, logo design plays a role in publicity and brand building in a broader visual field

2

Ensuring credibility. Brand products win credibility with quality, and trademarks are credibility The guarantee gives people a sense of integrity. Through the logo, the quality of the product can be identified more quickly and accurately

3

It is conducive to competition. An excellent logo has a distinctive personality and visual Impact, easy to identify and remember, can guide and promote consumption, and produce beautiful associations, which is helpful to stand out among many products

For example, McDonald's and Pepsi-Cola logos have played a very good role in this aspect< /p>