New Balance 999 is a series.

This series of New Balance jogging shoes mostly adopt nylon uppers and 1% leather materials, and ABZORB patented shock-absorbing insoles, followed by N-N-ERGY technology to use the elasticity of rubber materials to achieve shock absorption, so as to avoid the spine, knees and ankles from being squeezed by improper ground reaction force, resulting in injuries and more comfortable landing.

the c-cap soft shock-absorbing midsole is equipped with Rock Stop anti-puncture technology to prevent the soles from being pierced by sharp objects during sports, thus providing better protection for the feet; ENCAP, which is newly added with carbon fiber board, slows down the midsole, which increases the stability and supporting ability of the middle of the shoe, prevents excessive twisting of the foot and protects the feet.

Extended information:

New Balance, a brand founded by Mr. William J. Riley in Boston, the marathon city of the United States in 196, is known as "President's jogging shoes" and "King of jogging shoes" in the United States and many countries.

since it was founded in Boston, USA in 196, New Balance has been making continuous progress in scientific and technological materials, product appearance and comfort with the spirit of manufacturing excellent products. The only constant is that New Balance operates in the spirit of high standard ethics, 1% customer satisfaction and teamwork, with a view to becoming a high-tech. "New Balance" encountered trademark infringement litigation in the domestic market. On April 24, 215, the Guangzhou Intermediate People's Court made a first-instance judgment on this highly concerned trademark dispute case.

The court held that New Balance Trading (China) Co., Ltd., an affiliated company of New Balance Company of the United States in China, had infringed on the exclusive right to use another person's registered trademark "New Balance" and had to compensate the other party for 98 million yuan.

Liverpool manager klopp and clothing brand New Balance became the company's image ambassadors. New Balance was originally a sponsor of Liverpool jerseys, and klopp's cooperative relationship deepened, and the latter became their image ambassador.

New Balance Company has its own unique culture:

Insist on producing shoes with multiple widths and heights: this is a design based on human nature and the most basic care, bringing the most comfortable and close shoes to every consumer.

New Balance does not sign contracts with sports stars. Because shoes suitable for stars are not necessarily suitable for most consumers to wear, New Balance has invested in product research and development to improve product quality and increase customer satisfaction. New Balance believes that "shoes are the best spokesmen".

New Balance is the only international sports brand with exclusive factories in the United States, including five in the United States and two in Europe.

New Balance is a private company, not a listed company, so it can have more development space; At the same time, it is easier to carry out the inheritance of company culture.

all along, New Balance company has devoted itself to shoemaking technology. Up to now, a brand that has experienced 11 years of wind and rain is still constantly developing more ergonomic shoes with emerging technology. Taking the pursuit of extremely comfortable feeling of wearing shoes as the goal, combined with the feeling of popular design, New Balance has become a perfect representative of retro and innovation.

As the leader of global sports brands, New Balance adheres to the corporate spirit of high standards of ethics, 1% customer satisfaction and teamwork, and makes continuous innovation and progress in scientific and technological materials, product appearance and comfort, making unremitting efforts for every athlete to maximize their sports potential and enjoy a balanced and comfortable life.

another major feature of New Balance, which is different from other sports brand shoes, is the variety of sizes-new balance offers the same size and different widths, including narrow, standard and wide types, and it is subdivided in different degrees in narrow and wide types, so it will be quite comfortable to choose a pair of new balance shoes.

The reason why p>New Balance can become the second largest brand of sports shoes in the United States, and even beat Adidas and other brands, in this extremely market-oriented country, is because it can accurately position the market.

It is different from Nike or Adi, and its positioning is mainly aimed at adults who have certain requirements for the comfort of shoes. It believes that this part of customers will turn to pay attention to the comfort of shoes and the protection of feet from the appearance of shoes, and at the same time it has strong purchasing power. And because of its unique positioning, it hardly shares the market with several other shoe giants.

Core Spirit

Teamwork

In the big family of New Balance, we believe that the success of an individual does not mean the success of an enterprise. Only through the efforts of all employees in the company can brands and enterprises develop continuously and steadily.

1% customer satisfaction

"customer first" and "customer is always right" have always been our goal, which covers the cooperative relationship with manufacturers, customers and colleagues.

high standards of ethics

It is the requirement of New Balance's ethics to stick to high standards of ethics without attacking peers or doing illegal things.

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